Psychic Terroir Podcast By Chad Westbrook Hinds cover art

Psychic Terroir

Psychic Terroir

By: Chad Westbrook Hinds
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About this listen

 Iruai Wine presents Psychic Terroir: an existential exploration of what it means to make, serve, sell and consume wine in a chaotic and changing world. Join us on a journey through candid conversations with wine thinkers and drinkers, in search of new ways to celebrate wine. A wine podcast about the mystery of wine, and all its wondrous and strange qualities that can't be deduced on an Advanced Sommelier Exam, or quantified into a magazine's number score.2024 Art Food & Wine Philosophy Social Sciences
Episodes
  • Big West Wine Fest with Emily Weber and Nina Kravetz

    Big West Wine Fest with Emily Weber and Nina Kravetz
    Jun 2 2025
    On today's show, we have the delightful Emily Weber and Nina Kravetz of Sonoma County's Big West Wine Fest. We explore the role of the wine fair in the natural wine movement, the complex task of getting a wine fair off the ground, and the inherent psychic terroir of bringing together all the elements of community, agriculture and art paramount to a successful festival before wine even enters the chat. If you're curious what to expect regarding the weather or the crowds the weekend of the event, don't worry, we consult the tarot for a definitive forecast. Make sure to grab tickets to the event on 6/14 & 15, and make sure to arrive Friday 6/13 for the first live Psychic Terroir taping in lovely Guerneville (more info on that soon). .....................

    SHOW NOTES:

    Info and Tickets: Big West Wine Fest

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    Song - Jonathan Wilson: "Desert Raven" off the album Gentle Spirit - https://www.songsofjonathanwilson.com
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    54 mins
  • Wine and Health with Eric Asimov

    Wine and Health with Eric Asimov
    Mar 14 2025
    I'm honored to have on the show the chief wine critic of the New York Times, Eric Asimov. Eric's writing has been a huge inspiration to me since my earliest days in the wine industry, and has been formative to how I think about and appreciate wine. Eric wrote a really great piece in the fallout of some of the splashy reporting around recent big announcements regarding health and alcohol consumption, and I couldn't think of a better person to bring on the show to parse this complex topic with. We tackle the details of the recent health reports from the WHO and NASEM, explore the meaningful role wine plays in our lives and the culture at large, and wax poetic about the beauty of unpretentious table wine. .....................

    SHOW NOTES:

    'Should You Change Your Wine Consumption?': Eric's recent NYT Piece Eric's IG: @ericasimov NYT Bio: Chief Wine Critic

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    Song - Jonathan Wilson: "Desert Raven" off the album Gentle Spirit - https://www.songsofjonathanwilson.com
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    45 mins
  • Is Natural Wine Dead? Part Deux with Joseph Shaughnessy

    Is Natural Wine Dead? Part Deux with Joseph Shaughnessy
    Feb 3 2025
    On today's show, we expand on our conversation about the state of natural wine and the discourse around it with Joseph Shaughnessy. Joseph is sommelier at the legendary MÄS restaurant in Ashland, OR, as well as a winemaker with his own label: Cru Siskiyou. Joseph graciously brings some counterpoints to our last episode's conversation with Alice Feiring and makes the case for more traditional wine expressions. Joseph and I dive into a dialectic debate ranging from the virtues of typicity, the difficulty of defining "natural wine" satisfactorily, left brain terroir vs. right brain terroir, and the "reverse Parkerization" that can be found in the natural wine movement. Joseph and I both love philosophical thought experiments, and it was such a blast going down the rabbit hole and stress testing some of our preconceived notions about wine and what we love about it. Needless to say, we gracefully settle the debate once and for all and heal all discord in the wider wine industry. You're welcome! This was also our first in-person episode, which allowed us to share a few bottles and chat about the experiential differences in an excellent French natural wine as compared to a delicious and well aged more traditional California Cab. .....................

    SHOW NOTES:

    Joseph's Insta: southern_oregon_somm

    Joseph's Wine: Cru Siskiyou

    MÄS: https://masashland.com/


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    Song - Jonathan Wilson: "Desert Raven" off the album Gentle Spirit - https://www.songsofjonathanwilson.com
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    1 hr and 49 mins
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