This episode is inspired by a listener question that I’ve been hearing a lot lately: how can you pull yourself out of a slump? And does a prolonged slump mean you’re not cut out to be a Soloist?

The gift (and the hidden cost) of a great first year as a Soloist.

Why hitting the wall—where your revenue tanks or plateaus—happens, especially with new-ish Soloists.

When it’s time to invest in positioning yourself appropriately and developing a sales system to consistently fill your pipeline.

One simple action to ensure you’re ready to turn around a difficult revenue situation.

Why it’s never too late to niche down—and how to do it without wasting months getting it right.

LINKS

Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

BOOK A STRATEGY CALL WITH ROCHELLE

RESOURCES FOR SOLOISTS

Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.

Soloist Events: in-person events for Soloists to gather, connect and learn.

The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

TRANSCRIPT

00:00 - 00:45

Rochelle Moulton: If you haven't honed your messaging to focus on your ideal clients and buyers, and you haven't built a recurring system to find, nurture, and close those people, eventually you'll hit that wall. Hello, hello. Welcome to the Soloist Life podcast, where we're all about turning your expertise into wealth and impact. I'm Rochelle Moulton. And today I want to share a listener question about pulling yourself out of a slump because I've been hearing variations on this lately and it's worth addressing. So this particular question goes like this. I'm feeling stuck in my business and I just don't know what

00:45 - 01:21

Rochelle Moulton: to do next. In the past, I hit over $100, 000 in revenue easily. And 2 years ago, I broke $200, 000 for the first time and I was thrilled. The last year though, has been pretty miserable. I just barely hit $100, 000 in 2023 and I won't in 2024 unless something changes dramatically. Is this a sign I need to go get a job or is this fixable? Okay, so let's call this person Chris because they didn't want to identify themselves in the show. Chris and I tossed a few emails back and forth, and this is what

01:21 - 01:57

Rochelle Moulton: else I learned that I think is important to talk about what to do next. 1, Chris is a B2B consultant with a respectable level of expertise, about 8 years in their specialty. 2, if we were to look at Chris's website and social media, we'd see they focus more on talking about their expertise versus identifying their ideal client and the specific problems they solve. 3, Chris has been in business for almost 4 years and they need about $100, 000 in...