Pure Digital Passion with Moses Kemibaro

By: Moses Kemibaro
  • Summary

  • This is pure digital passion, the podcast of Moses Kemibaro, one of Kenya's and Africa's leading digital marketers, techbloggers, and technology analysts. Join me for insightful interviews and commentaries on all things digital from across the African continent on a myriad of compelling topics and themes. I share Africa's stories of pure digital passion!
    Moses Kemibaro
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Episodes
  • Episode 121 - Unpacking Kenya's & Africa’s Digital Transformation with Gideon Ruhara on the Kesho Insights Podcast.
    Nov 16 2024

    I recently had the privilege of joining Gideon Ruhara on the Kesho Insights Podcast, where we explored some of the most transformative aspects of digital transformation in Kenya Africa.

    From mobile technology and AI to overcoming barriers to digital transformation, we had an in-depth discussion on the opportunities and challenges shaping the continent’s digital future. 🎯 Key Topics Discussed [0:00] Why digital transformation is no longer optional for African businesses: We kicked off by looking at the urgency for businesses to embrace digital tools to remain competitive globally.

    [3:57] The evolution of Kenya’s digital landscape over 20 years: I reflected on how Dotsavvy grew alongside the digital revolution, from the early days of the internet to the current dominance of social media and mobile technologies.

    [6:25] Digital in unexpected industries like construction: WhatsApp and mobile devices are revolutionizing even traditional sectors by streamlining processes and improving communication.

    [12:37] Why low labor costs hinder automation in Africa: We discussed how the affordability of labor sometimes creates resistance to adopting digital systems, despite the opportunities for efficiency and cost savings.

    [16:01] Mobile technology as Africa’s game-changer: Affordable smartphones, financing options, and increasing connectivity are enabling digital inclusion, even for underserved populations.

    [19:40] The untapped potential of AI in Africa: Imagine AI tools tailored for local languages and contexts, bridging barriers in education, commerce, and agriculture. The possibilities are immense.

    [21:59] My journey as a content creator: I shared insights on staying consistent, balancing personal branding with corporate goals, and building a niche as a technology and digital marketing thought leader.

    [26:31] The rise of short-form video content: If I were starting today, I’d focus on short-form video platforms like TikTok and YouTube Shorts, leveraging AI to enhance production.

    [29:47] Repurposing content to reach diverse audiences: I explained how I turn podcasts into blog posts, YouTube videos, newsletters, and even social media snippets to maximize reach and engagement. 🎯 Takeaways


    1. Digital transformation is essential for businesses: It’s about rethinking how processes work and leveraging technology to improve outcomes.

    2. AI will be transformative for underserved populations: Tools tailored for local languages and contexts could bridge gaps in access and efficiency.

    3. Content creation is a journey of consistency and passion: By staying curious and committed, I’ve built a platform that opens doors to new opportunities.

    4. Personal branding amplifies corporate messaging: People connect with individuals, making personal branding a powerful tool for business growth. #Kenya #Africa #DigitalTransformation #Content #DigitalContent #ContentCreation #Influencers #PersonalBranding #KeshoInsights #Podcast #SmallBusiness #SME #Business #AI #ArtificialIntelligence #Technology #DigitalMarketing #Marketing #SocialMedia

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    46 mins
  • Episode 122 - Adili Group's Cyber Training Arena Launch Discussion Panel: Fortifying Africa’s Digital Frontier – Empowering Cyber Resilience
    Nov 13 2024

    I’m excited to share highlights from the panel discussion I moderated on the 12th November 2024 at the launch of Adili Group’s Cyber Training Arena, Africa’s first and only advanced cybersecurity training facility. This discussion brought together experts from key sectors to explore the challenges and advancements shaping cybersecurity in Africa.

    Our Expert Panel Included:

    Rosa Nduati-Mutero (ALN Kenya): She shared her expertise on how governance and regulatory frameworks are critical for cybersecurity.

    Ofir Hason (CyberGym): With extensive experience in cybersecurity, Ofir discussed the threats facing Africa’s critical infrastructure.

    Esther Masese Waititu (Safaricom): Esther provided insights into balancing innovative digital finance solutions with strong security measures.

    Njeri Jomo (Jubilee Health Insurance): Njeri emphasized the need for cybersecurity to protect sensitive health data.

    Joylynn Kirui (Microsoft): Joylynn explained the role of DevSecOps in embedding security into cloud-based development workflows.

    Discussion Highlights:

    1. Global Cyber Threats & Africa’s Landscape: We looked at the global rise in cybercrime and its significant impact on Africa’s finance, healthcare, and critical services.

    2. AI’s Dual Impact on Cybersecurity: AI is transforming cybersecurity by enabling both attackers and defenders to enhance their capabilities.

    3. Supporting Cybersecurity for SMEs: Practical ways for small businesses to address cybersecurity, despite limited resources, were also discussed.

    Key Takeaways:

    1. People, Platforms, and Processes are essential for effective cybersecurity.

    2. AI’s Dual Role: AI is an asset and a challenge in cybersecurity.

    3. Building Cyber Resilience: Collaboration with regulators, tech providers, and business leaders is key.

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    1 hr and 27 mins
  • Episode 120 - The Samsung Galaxy S24 FE Kenya Launch Unpacked: Insights from Samsung East Africa’s George Kebaso & Evelyn Munene.
    Nov 3 2024

    Last week, I had the pleasure of moderating a panel discussion at the highly anticipated launch of the Samsung Galaxy S24 FE at the new Samsung brand shop in Shujaah Mall, Nairobi.

    It was an insightful conversation with George Kebaso, Head of Product Marketing and Mobile Experience, and Evelyn Munene, Product & Marketing Lead at Samsung.

    Together, we explored how this new device is set to redefine the mobile experience in Kenya and East Africa, blending premium features with affordability.

    Highlights from the Discussion:

    1. Vibrant Mobile Landscape in East Africa: George kicked things off by discussing the dynamic and ever-evolving mobile market in Kenya and East Africa. He highlighted Samsung’s unique position, offering a range of devices from entry-level to flagship, and explained how the Galaxy S24 FE introduces a new category: the “premium entry” smartphone. At a price under 100,000 KES, it combines affordability with flagship-like features.
    2. AI-Powered Capabilities: We explored the role of AI in transforming the user experience. George emphasized Samsung’s pioneering efforts in AI, with features like Circle to Search and AI Translate that are making everyday tasks simpler and more efficient. These features, previously available only in high-end models, are now accessible in the Galaxy S24 FE, driving consumer interest.
    3. Significant Upgrades from the S23 FE: Evelyn walked us through the upgrades from the previous S23 FE model. The new S24 FE boasts a more powerful processor, extended battery life, a larger display, and cutting-edge AI functionalities like Nightography for low-light photography and on-device document summarization.
    4. Enhanced User Experience: Evelyn emphasized how the S24 FE provides an intuitive and seamless user experience, perfect for both content creators and productivity-focused individuals. The integration of AI features ensures smoother, smarter, and more enjoyable interactions with the device.
    5. Impressive Market Growth: George shared insights into the success of the S-series, noting that sales of the S24 series have nearly doubled compared to its predecessor. The Kenyan and East African market’s appetite for premium yet affordable smartphones continues to grow, and Samsung is well-positioned to meet this demand.
    6. Flexible Financing Options: Affordability is a key focus for Samsung. Evelyn and George discussed partnerships with NCBA Loop, BuySimu, and Watu, offering consumers the option to pay a 20% deposit and finance the remaining balance over 6 to 12 months. This makes the Galaxy S24 FE accessible to a wider audience, ensuring more people can experience its advanced features.
    7. Integration into the Samsung Ecosystem: The S24 FE fits seamlessly into Samsung’s ecosystem, connecting effortlessly with wearables, smart appliances, and more. Evelyn highlighted how this integration enhances everyday life, from managing home devices to tracking health metrics through Samsung’s smartwatches.
    8. Sustainability Initiatives: Sustainability remains a top priority for Samsung. George elaborated on efforts like using recycled materials in packaging, offering vegan leather phone cases made from fruit pulp, and reducing e-waste by excluding chargers from packaging. These eco-friendly measures are part of Samsung’s ongoing commitment to protecting the environment.
    9. Future Trends in Mobile Technology: Evelyn wrapped up the discussion by predicting future trends, including the further integration of AI, advancements in device design, and a more interconnected tech ecosystem. She hinted at exciting innovations on the horizon, like smart glasses and even more seamless digital experiences.


    Availability & Next Steps.

    The Samsung Galaxy S24 FE is now available for purchase at Samsung brand shops and authorized retailers across Kenya. It has a starting price of KES 85,999 and flexible financing options, meaning that it delivers exceptional value for money.

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    20 mins

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