• Quantum Leap: Raja Rajamannar's Vision for Transparent, Consumer-First Marketing

  • May 21 2024
  • Length: 43 mins
  • Podcast

Quantum Leap: Raja Rajamannar's Vision for Transparent, Consumer-First Marketing

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  • Summary

  • FairPlay with Arun Kumar takes you behind the scenes of the data and technology revolution reshaping marketing. In this thought-provoking episode, Arun joins visionary Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard and author of the bestseller "Quantum Marketing." Together, they embark on an exploration of the promises, perils, and potential of data in today's marketing landscape. With candor and insight, Raja challenges the industry's conventional wisdom, shedding light on the need for a new "open marketing" paradigm built on transparency, accountability, and putting the consumer first. As they delve into the intricate interplay between data, AI, and brand building, Raja offers a clarion call for marketers to embrace technologies like blockchain and Gen AI not just as tools, but as forces for sustainable competitive advantage. He shares inspiring examples from Mastercard's transformation, making a powerful case for why marketers must evolve into multi-dimensional leaders who harmonize analytics with creativity. Whether you're a CMO grappling with eroding CEO confidence, a regulator striving for responsible data governance, or simply someone passionate about ethical innovation, this boundary-pushing conversation will expand your perspectives. Join Arun and Raja as they cast a bold vision for reclaiming marketing's strategic influence and fostering trusted, value-driven relationships between brands and consumers in our data-deluged world.
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