You’ve established a solid foundation—defining your goals, refining your finances, and building a supportive team. Now it’s time to dive into the ‘R’ of PRIME: Research, the phase where you align properties with your specific strategy and growth plans.

In this episode of the 5-Minute PRIME Podcast, Martin Maxwell, author of The PRIME Framework, breaks down a top-down approach: start broad with markets and cycles, then narrow down to specific neighborhoods, property types, and deal criteria.

You’ll learn how to set precise financial targets, filter out mismatched listings, and harness multiple channels—from online platforms to off-market leads—to find the gems that suit your strategy. If you want to spot promising properties instead of wading through random listings, this episode gives you the roadmap for making data-backed real estate decisions.

Here’s what you’ll learn:

• How to align your chosen strategy (buy-and-hold, fix-and-flip, short-term rentals, etc.) with the right market environment.
• Essential criteria like monthly cash flow, ROI targets, and repair budgets to help you reject or pursue deals quickly.
• A top-down approach for analyzing properties: from DMA-level trends to local comps to final underwriting.
• Practical tips on building your deal funnel and improving your pipeline each time you evaluate or reject a property.

Whether you’re aiming for consistent rental income or flipping for quicker returns, this episode equips you to do Research with clarity and confidence—so you can invest based on facts, not guesswork.

Check out The PRIME Framework book on amazon and follow Martin on X at @maxbymartin for daily real estate insights and updates.

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