In this chapter, "After the Sale, The Real Work...", we talk about managing your relationship with that new door and continue to scale them as a customer. We also talk about how the best consultants become an asset, deploying merchandising rules and offering suggestions to salon owners on how to keep product moving. We end with some final thoughts, as well as an explanation behind the title of this audio book, "A Hug, Instead of a Handshake"...

ABOUT THE AUTHOR: KENNETH VIGUE

With over two decades of experience at all levels of the professional beauty industry, Kenneth Vigue has a unique wide angle lens on the category. From distributor service, sales and marketing to salon consulting, brand development for notable manufacturers, he offers common sense advice for any to digest.

In this chapter, "Prospecting, Pitching and Proposals", I'll explain my approach I've finessed over time that introduces the concept of a winning pitch and proposal that incorporates 4 building blocks on a foundation of authenticity and trust of which products is the cap...not the root. We explore how your sales funnel can help you continue to build new clients and lead to opening others, as well a lesson I learned at a night club.

ABOUT THE AUTHOR:

With over two decades of experience at all levels of the professional beauty industry, Kenneth Vigue has a unique wide angle lens on the category. From distributor service, sales and marketing to salon consulting, brand development for notable manufacturers, he offers common sense advice for anyone to digest.

In this chapter, "The REDAVID Story", we explore the origins of the REDAVID luxury haircare brand with its creator: Leonardo Redavid. We will dive deep into essential product knowledge on every one of our products, including the solid hair science inside every bottle...

ABOUT THE AUTHOR:

With over two decades of experience at all levels of the professional beauty industry, Kenneth Vigue has a unique wide angle lens on the category. From distributor service, sales and marketing to salon consulting, brand development for notable manufacturers, he offers common sense advice for anyone to digest.