• REPUTATION REVOLUTION: The Personal Brand Monetisation Show

  • By: Trevor Young
  • Podcast

REPUTATION REVOLUTION: The Personal Brand Monetisation Show

By: Trevor Young
  • Summary

  • How do you extract value from the profile and reputation you've built in the marketplace?

    How can you more effectively package and leverage your knowledge and expertise for greater influence and impact?

    Welcome to Reputation Revolution, the show where we dissect what’s involved in commercialising - and profiting from - your professional personal brand.

    You’ve put in the hard yards: now it’s time to capitalise!

    Let’s dive in!

    ------------------------------

    Follow Trevor on Twitter and/or subscribe to the Reputation Revolution newsletter

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Episodes
  • 283: Taking your personal brand global with Anne Scottlin, the 'Podcast Maestro' & award-winning show host
    Mar 28 2024

    In this week's episode, we expand on the idea of taking your personal brand global.

    And to help me do that is ANNE SCOTTLIN, who helps thought leaders and experts launch and monetise world class video podcasts and live streaming shows.

    Anne has a bulging CV. Apart from being an active podcaster and live streaming host herself, she's also an author, coach and speaker, executive consultant with a number of companies ... and spent 10 years as a working actress in Hollywood!

    As we recorded this conversation, Anne had just launched her new show - 'Launch It! The Podcast Maestro!' (CHECK IT OUT ON YOUTUBE HERE)

    Apart from covering Anne's wide and varied professional journey - a 'must listen' for anyone who is multi-passionate and not a fan of niching down! - we unpack what's involved in going global with a video podcast or live-streamed show.

    Video broadcasting technology today is amazing, which in turn provides experts and thought leaders with the opportunity to scale their brand and their business beyond domestic borders.

    Be inspired and learn more from Anne in this episode of the Reputation Revolution show!

    LEARN MORE ABOUT ANNE:

    • Website
    • Twitter
    • Youtube show
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    59 mins
  • 282: Purpose, Passion, Principles + Profit with Dr John Tickell
    Jan 3 2024

    Building a sustainable business off the back of one’s personal brand is the holy grail for many of us: Doing our own thing, being true to ourselves and our values, living by our wits and making a good living doing so — it ain’t easy! 

    What is easy to get stuck in the same rut professionally and personally … to become scared to stand out, to change things up - to muck around with a formula that has perhaps worked for you and your business over time, but maybe you feel you’re becoming less and less relevant in a world that’s moving at warp speed.

    Today’s topic is large and unwieldy and messy and oh so relevant and important for many of us.

    Purpose, passion, principles and profit - we cover the lot in this episode, with a good dollop of health and wellness tips, insights and wisdom from someone who’s been in the trenches for absolutely decades - and is still out there, at age 78, fighting the good fight.!

    His name is DR JOHN TICKELL. - he's a medical doctor, an international speaker, bestselling author and television personality, who has spent several decades travelling and studying the health, well-being and longevity patterns of people around the world.

      Dr. John shares his journey from opening Australia's first health resort 40 years ago to researching healthy longevity across 103 countries worldwide.

    His diverse experiences range from surviving brain cancer to owning a Melbourne Cup-winning horse.

    This fast-paced interview is packed full of wisdom not just about building a strong reputation but also living life fully equipped with purposeful direction guided by sound principles – all while making profitable decisions aligned with one's passion.

    I hope you enjoy it!

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    30 mins
  • 281: How to win more clients using organic content with Chris James
    Dec 15 2023

    Most business owners post content online with no idea where their next lead is coming from.

    So says Chris James, this week's featured expert guest.

    Chris, from Manchester, is an online business mentor, content strategist and keynote speaker. 

    He helps solopreneurs and small business owners generate and convert leads organically on social media.

    In this episode, we cover Chris's journey from telemarketing to running his own content consulting business - with heaps of insights, tips and ideas along the way.

    Chris's story is not only inspiring but also packed with valuable lessons for anyone looking to make strides in content creation, social media strategy, and entrepreneurship.

    Key takeaways :

    **Resilience & Adaptation**: Embrace life’s challenges as they shape your professional journey towards success.

    **Content Strategy**: Combine short-form (Instagram/TikTok) with long-form content (blogs/podcasts), based on your strengths.

    **Personal Branding**: Your unique brand narrative sets you apart—invest time into developing it.

    **Strategic Planning Before Execution**: Define clear objectives before diving into tactical content creation.

    **Balance Promotional Efforts**: Use campaign cycles for promotional intensity variation while providing consistent value-based content.

    Chris also advocates experimenting within different platforms while focusing predominantly on one until mastery is achieved before moving onto others—an approach that ensures quality engagement without spreading oneself too thin.

    #ActionOverEverything

    CONNECT WITH CHRIS ON LINKEDIN - https://www.linkedin.com/in/chrisjamesonline/

    Chris's business website - https://www.chris-james.co/

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    59 mins

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