Welcome to something BRAND NEW from Raising the Glass – The Tipple!

As an accompanying series to our main episodes, The Tipple focuses more on our industry, and how we grow as a community – together.

In the first episode, ROM chats to Miranda Ballard. She is from NielsenIQ, one of the world’s leading consumer intelligence companies, but started her career as a butcher!

They delve into the current trends in the drinks industry, looking at the impact of women-led brands and the challenges they face in securing investment.

They talk about the importance of data insights, the need for confidence and mentorship among entrepreneurs, and the evolving consumer behaviour in the FMCG sector. The episode concludes with a discussion on the significance of innovation and the future of the beverage market.

Here’s what you’ll take away:

• Value in the beverage market is increasing, but volume sales are declining.

• Women-led brands are showing significant growth despite market trends.

• Diversity in business leads to better commercial outcomes.

• Investment opportunities for women founders are still limited.

• Confidence and mentorship are crucial for entrepreneurs.

• Innovation is key to competing with larger brands in the beverage market.

• Consumer behaviour is shifting towards premium produc

We hope you enjoy our little tipple!

LINKS

https://www.linkedin.com/in/miranda-m-ballard/

https://raisingtheglass.co.uk/

https://www.linkedin.com/in/rebecca-oliver-mooney-65730614/

Podcast production by https://www.gingerwizard.co.uk/