Rainmaker Fundraising Podcast Podcast By Andrew Olsen CFRE and Roy Jones CFRE cover art

Rainmaker Fundraising Podcast

Rainmaker Fundraising Podcast

By: Andrew Olsen CFRE and Roy Jones CFRE
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About this listen

 Andrew Olsen, CFRE and Roy Jones, CFRE have 50+ years of combined nonprofit leadership experience and have jointly raised nearly $1 Billion in charitable gifts. In this podcast, Andrew and Roy interview high-level leaders from across the sector to bring you high impact insights and guidance to help you lead successfully and execute effectively.© 2018 AndrewOlsen.net LLC Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Fundable & Findable with Kevin L. Brown

    Fundable & Findable with Kevin L. Brown
    Jul 7 2025
    Should you invest in branding, OR, should you invest in fundraising? What creates greater impact for your cause? The answer often depends on who you ask. There are plenty of fundraising consultants who will tell you that investing in brand is a useless exercise, and all you need to do to be successful is invest in fundraising. Buy more direct mail. Spend more on paid ad programs. Hire more consultants. Do more events. If you’re not careful, you’ll invest in a grab bag of tactics that may not move the needle for you on revenue. Sadly, too many nonprofits do […] Chapters
    • (00:00:00) - Kevin Brown on Fundable & Findable
    • (00:00:45) - How to Build a Brand for Nonprofits
    • (00:02:00) - Writing Down the Book
    • (00:02:33) - Getting Out There: The LinkedIn Content
    • (00:03:44) - Mission Clarity and How to Raise Money
    • (00:06:30) - What is Vision for Nonprofit Leaders?
    • (00:08:38) - The Secret to Success in Raising Money
    • (00:11:03) - Brand Investment in Community
    • (00:11:43) - Brand Investment: An Investment
    • (00:13:17) - What Role Do Boards Have in the
    • (00:15:01) - Strategic Plan: Everything Is Possible, But Everything Isn't
    • (00:17:15) - The Investment Strategy of Building a Brand
    • (00:18:17) - Nonprofit Communications and Brand Teams Understaffed
    • (00:20:05) - How to Build a Nonprofit Brand with Just One Word
    • (00:23:37) - A Few Favors for the Rainmaker
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    24 mins
  • Virtuous 2025 Benchmark Report

    Virtuous 2025 Benchmark Report
    Jun 25 2025
    Do you know the 7 key donor performance metrics that drive organizational fundraising success in your nonprofit? My friends Gabe Cooper and Carly Berna from Virtuous help us dig into those KPI trends in this conversation about the Virtuous 2025 Nonprofit Benchmarking Report. Some of the insights we cover in this conversation include: The importance of donor retention, and the key difference between overall retention and net donor retention Challenges facing the nonprofit sector, and how doubling down on relationship, personalization, and automation can help offset some of those challenges Why you have to start leveraging data and automation (including […] Chapters
    • (00:00:00) - The Rainmaker Fundraising Podcast
    • (00:01:21) - Virtuous's 2025 Nonprofit Benchmarking Report
    • (00:02:17) - The 7 KPIs that Matter The Most to Driving Revenue Growth
    • (00:03:49) - Donor Experience: Days Between First and Second Gifts
    • (00:06:46) - Donor Welcome Series
    • (00:08:31) - The decline of the everyday donor
    • (00:12:12) - The Future of Fundraising: Data Literacy
    • (00:16:13) - Will AI Change the Way Nonprofits Raise Money?
    • (00:19:23) - Mid- and Major Donors
    • (00:25:48) - Mid-level Donors: The Middle Child
    • (00:27:11) - Donor Outreach
    • (00:30:23) - Nonprofit Giving: Average Gift Increases
    • (00:33:22) - Are You More Likely to Give Online?
    • (00:34:41) - Nonprofit Giving: New Donor Acquisition
    • (00:37:43) - Donors' Long Term Value
    • (00:39:30) - Ask Again: How to Ask the Donor
    • (00:42:07) - Virtuous Nonprofit Data 2017: Most Encouraged
    • (00:45:09) - Top Nonprofit Executives Discuss the Benchmark Report
    • (00:45:54) - A Few More Favors For You
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    47 mins
  • A Journey Into Generosity

    A Journey Into Generosity
    May 22 2025

    In this episode of the Rainmaker Fundraising Podcast, Andrew Olson sits down with David Duxbury, Major Gift Officer at Hammer Residences, to explore the transformative power of generosity. David shares his personal journey from growing up in poverty to becoming a passionate advocate for donor impact. Together, they discuss the importance of humility in fundraising, the role of donor-centric communication, and how nonprofits can better empower the next generation of fundraisers. Packed with honest stories and practical wisdom, this conversation will inspire anyone working to build meaningful relationships in the nonprofit sector.

    Chapters
    • (00:00:00) - The Rainmaker Fundraising Podcast
    • (00:00:33) - Meet the Hammer Residences Major Gift Officer David Green
    • (00:02:20) - In the Elevator With Charitable Givers
    • (00:05:26) - Empowering the Next Generation of Fundraising
    • (00:13:55) - The Importance of Humility
    • (00:16:25) - How to Get Your Salesforce CRM to Do the Things You
    • (00:16:57) - Donors Are Terrible People
    • (00:17:37) - Philanthropist on How He Views Wealth
    • (00:26:25) - Donor Centricity in Fundraising
    • (00:31:11) - Donor Experience: How to Win at Fundraising
    • (00:35:44) - What is Donor Stewardship?
    • (00:39:42) - Top 10 Most Meaningful Donor Conversations
    • (00:43:24) - The Rainmaker: Donating to Nonprofits
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    45 mins
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