Rattle & Pedal: B2B Marketing Podcast

By: Jason Mlicki & Jeff McKay
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  • Summary

  • Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
    This work is licensed under a Creative Commons License - Attribution-NonCommercial-NoDerivatives 4.0 International - http://creativecommons.org/licenses/by-nc-nd/4.0/
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Economics Leadership Management Marketing
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Episodes
  • Winning the Battle for Mindshare When the Competitor is a Bot

    Winning the Battle for Mindshare When the Competitor is a Bot
    Nov 22 2024

    AI is changing both how clients seek solutions to problems and how they vet firms to hire. Jeff and Jason wrestle with these changes and offer a clear path forward for firm leaders and marketers.

    The post Winning the Battle for Mindshare When the Competitor is a Bot appeared first on Rattle and Pedal.
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    47 mins
  • Marketing Channels: Which Ones are the Right Ones for Your Firm

    Marketing Channels: Which Ones are the Right Ones for Your Firm
    Nov 8 2024

    SEO, podcasts, conferences, advertorials, blogs … so many marketing channels to choose from. But which ones are right for MY firm?

    The post Marketing Channels: Which Ones are the Right Ones for Your Firm appeared first on Rattle and Pedal.
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    48 mins
  • Why People Don’t Understand Data and What to Do About It with Bill Shander

    Why People Don’t Understand Data and What to Do About It with Bill Shander
    Oct 25 2024

    Data visualiation expert Bill Shander joins the show to talk about why people don’t understand data, how to increase the data literacy of your teams, and how to shape a compelling POV using data.

    The post Why People Don’t Understand Data and What to Do About It with Bill Shander appeared first on Rattle and Pedal.
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    48 mins

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