Brand building is an integral aspect of personal and business development. It not only increases the voice and consumer awareness of a brand, but it also gives it an identity and worth. That's why I decided to centre this episode around this interesting topic.

From discussing about what it takes to build a brand, reach larger audience and stay relevant from a fashion & communications expert; to discovering the inspiration behind the creation of one of the Middle East's most renowned home brands (and Best Place to Work in the Middle East!) and discussing the importance of values, organisational culture and creating impact; to diving into the marketing world in today's fast changing world and discussing how important is to keep a balance between what our guest calls, "the heart & the science" - we discuss all things around brand building on this season.

Whether you're an entrepreneur building your brand, an adventurous soul thinking about taking the step into the entrepreneurial world, or just curious to know more about this topic, I invite you to listen to this season's episodes to uncover the interesting insights & learnings that our guests, Sultan Darmaki, Thomas Lundgren and Carla Hassan share with me on these episodes.

See you on season 10, where we'll jump from the entrepreneurial world to the interesting topic of healthcare!

Hosted by: Rania Masri El Khatib