In today's world, marketing is a huge word that encompasses so much and is essential in building a brand and not only in promoting your products or services; it shapes and communicates your brand identity, your purpose, your values...and most importantly it is the key connector between your customers and employees allowing you to create loyal long lasting impact and relationships with & between them.

Carla Hassan is the Chief Marketing Officer of JPMorgan Chase with responsibility for firmware marketing, including advertising, media, performance marketing, sponsorships and tales, customer insights and analytics for the Chase, J.P. Morgan & corporate brands. Prior to this role, Carla was the Chief Marketing Officer of Citi.

Besides her recent career in the banking area, Carla has previously lead in other important marketing roles for consumer giants such as PepsiCo or Toys "R" Us.

Today, Carla serves on the board of the AdCouncil and the Association of National Advertisers, and has received several awards and recognitions for her career, including being named on the "World's Most Influential CMOs" in 2021, 2022 and 2023 by Forbes Magazines, "ADColor Legend" in 2021, and one of Business Insider's "31 Most Innovative Chief Marketing Officers of 2022". In Other words, she's the rockstar of brand building and marketing and also originates from our region, making her a pride and joy for all of us!

Join me on this episode as we learn about Carla's journey, how she fell in love with Marketing and how she manages to stay relevant as the marketing trends evolve. We discuss the role of senior leaders in making marketing & branding central in strategy and decision making, the importance of defining your WHY and your values & finding the balance between the "heart & science", the impact of social media and market trends, and much much more...

Hosted by: Rania Masri El Khatib