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In this episode of the Registered Ranching Podcast, we sit down with two of the most respected voices in the cattle industry—Dr. Tom Noffsinger and Lucy Morrissey. Both are renowned for their deep commitment to low-stress cattle handling and improving animal welfare from the ground up. Dr. Noffsinger, a veterinarian with decades of experience, shares powerful insights on how understanding cattle behavior leads to better health, performance, and handler safety. Lucy Morrissey brings a hands-on perspective from the ranch, combining practical application with a passion for teaching stockmanship. Whether you're new to the chute or have decades in the saddle, this conversation is packed with wisdom, experience, and actionable takeaways for working cattle right.

Wanna rep the brand and show the world you're about that ranch life? Snag your Registered Ranching merch now at RegisteredRanching.com. Hats, tees, hoodies, all the cowboy-approved gear you need to look sharp whether you’re in the saddle or the city!

And don’t forget to follow along the ride:
📱 Instagram / TikTok / Facebook / YouTube: @tuckerbrownrab
🎙️ Podcast clips, behind-the-scenes ranch content, cowboy skits, and real-deal ag talk, we’re bringin’ it all!

Let’s keep the ranch in the family, and the family in the ranch.
Y’all stay classy, and ranch on ‘em.

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On this episode of The Registered Ranching Podcast, I’m joined by my dad, Donnell Brown, for a wide-ranging conversation about some of the most pressing topics in the beef industry today. We kick things off with a recap of the Hemphill County Beef Conference —what stood out, key takeaways, and why it continues to be one of the most influential events in the ranching world.

We also break down the current cattle market, share insights on the beef market outlook, and talk about what producers should be watching in the months ahead. And we don’t shy away from the tough stuff—Donnell shares important updates on the New World Screw Worm and what it could mean for ranchers across the country.

If you're serious about the cattle business, this one’s for you.

Wanna rep the brand and show the world you're about that ranch life? Snag your Registered Ranching merch now at RegisteredRanching.com. Hats, tees, hoodies, all the cowboy-approved gear you need to look sharp whether you’re in the saddle or the city!

And don’t forget to follow along the ride:
📱 Instagram / TikTok / Facebook / YouTube: @tuckerbrownrab
🎙️ Podcast clips, behind-the-scenes ranch content, cowboy skits, and real-deal ag talk, we’re bringin’ it all!

Let’s keep the ranch in the family, and the family in the ranch.
Y’all stay classy, and ranch on ‘em.

Send us a text

In this episode of the Registered Ranching Podcast, we sit down with Shawn Wiese—​former professional bull rider, founder of Vexil Brand, and agent to top PBR athletes like Derek Kolbaba and World Champion Cody Teel. Shawn shares his journey from riding bulls for 15 years to becoming a successful entrepreneur and agent.​

After retiring from bull riding, Shawn founded XD Sports, an agency representing elite bull riders and securing sponsorships with brands like YETI and Monster Energy. His passion for the sport and desire to support fellow athletes led him to create Vexil Brand, a western lifestyle apparel company inspired by his faith and the verse Joshua 1:9.​

Join us as we explore Shawn's transition from the arena to the business world, his commitment to uplifting the next generation of cowboys, and how his faith continues to guide his path. Whether you're a rodeo enthusiast or an aspiring entrepreneur, this episode offers valuable insights into perseverance, branding, and the cowboy spirit.​