What are some awesome and very weird things about LinkedIn you should know? Our guest, Sam Swirsky is a LinkedIn coach with a knack for unraveling the platform’s intricacies, shares his personal transformation from a directionless user to working with some of the biggest influencers on the platform. By dissecting the habits of LinkedIn’s top influencers and collaborating with heavyweights like Justin and Jennifer Welsh, Sam reveals the essence of what it takes to shine on LinkedIn: persistence, adaptability, and authentic engagement. Get ready to uncover the layers of effort behind those success stories you admire.

Sam also dives into the craft of content strategy and what type of networking is most effective. Discover why diversity in media types can elevate your presence and how engagement with the community is your golden ticket to recognition.

Whether you're a seasoned user or a curious newcomer, Sam's insights provide a roadmap to maximizing LinkedIn's potential, all while navigating the complexities of online interaction with grace and humor.

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Eric Eden on LinkedIn

How did Nick, the CEO of the world's largest innovation software company, IdeaScale, transition from the high-paced world of Wall Street to leading the charge in innovation? Join us as we uncover Nick's remarkable journey and gain insights into how IdeaScale leverages crowdsourcing to unlock new ideas and foster creativity within organizations. Nick reveals how his strategic approach to organic marketing, focusing on high-quality content, has elevated IdeaScale to the forefront of the innovation software landscape. Get ready to learn from the master himself as we discuss the secrets behind crafting an effective SEO strategy that prioritizes content over costly advertising.

Discover the art of keyword targeting and content creation in today's competitive digital arena through an enlightening conversation with Nick. We delve into the strategies that have allowed IdeaScale to thrive amidst increasing competition and complex algorithms, emphasizing the significance of quality content as a sustainable growth tool. As paid advertising yields diminishing returns, hear how the strategic deployment of organic resources has led to meaningful brand engagement and increased customer acquisition for IdeaScale.

In the final segment, we explore the mindset required to cultivate innovation and efficiency within a growing company. Nick shares the importance of making ROI-based decisions and encourages leaders to embrace small experiments for quick iteration and scaling. With examples that range from minor changes like adding the word "submit" to a button, to the continuous release of new features, we uncover how small adjustments can lead to significant improvements. As we conclude, we discuss the power of education in building lasting customer relationships and the importance of genuine problem-solving in marketing strategies.

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Eric Eden on LinkedIn

Today we discuss how marketers can drive billions in value with Joelle Kaufman, a CMO and CRO from Silicon Valley with 25 years experience. Joelle shares her expertise on how smaller companies can punch above their weight in the eyes of enterprise clients. We explore her pivotal experience at Bloom reach, where a groundbreaking insight about product searches—more starting on Amazon than Google—propelled the company's PR and social media presence to new heights.

Joelle discusses the evolution of the next generation of Chief Marketing Officers - "CMO 3.0," emphasizing the strategic use of AI for competitive insights without sacrificing data authenticity. Her journey offers a masterclass in creating significant marketing value and staying ahead in a competitive landscape.

Aspiring CMOs, this one's for you. Joelle shares indispensable advice on carving out a successful marketing career, highlighting the importance of diverse experiences, especially in sales. She underscores the value of engaging directly with customers to understand the real-world problems your product can solve.

Joelle shares the five ways marketing leaders can win in 2024.

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Eric Eden on LinkedIn