What happens when a single 1-star review tanks your listing- and you can’t ignore it?

On this 188th episode of the E-Comm Show, Andrew Maff interviews Shane Barker, CEO and founder of TraceFuse. Tracefuse is the first and only Amazon TOS-compliant system designed to ethically remove negative reviews…without shady workarounds or black-hat tactics.

​​From the emotional toll of a 1-star review bomb to the ripple effect on conversions, ad spend, and organic ranking, Shane shares why review protection isn’t just a reactive tool- it’s a critical piece of brand growth. He walks through how TraceFuse identifies guideline violations and why honest feedback is sacred- but fraud shouldn’t get a free pass.

What You’ll Learn:

• Why most sellers are dead wrong about what reviews can be removed
  
  
• The difference between real customer criticism and TOS-violating abuse
  
  
• What to do if you're suddenly hit with a review bomb or shady competitor tactics
  
  
• Why ethical review management is not about hiding criticism, but stopping abuse
  
  
• How removing fake or exaggerated reviews can boost CTR, conversion, and ROAS

Check out the Amazon Review Checker: https://tracefuse.ai/amazon-review-checker/

Watch the full episode below, or visit TheEcommShow.com for more.

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