On this episode of The Founder's Sandbox, Brenda speaks with Eli Farhood, Chief Executive Officer at Katsh Digital ID. Hailing from Greece, Eli is a prior financial services executive and, with Katsh, a second time Founder. After experiencing fraud first hand, he pivoted a business in the making to create Katsh; separating one’s device from the need for authentication. Katsh aspires to democratize identify protection. For the month of October, they speak about cybersecurity and how to structure resilience into your company. You can find out more about Eli at: https://www.linkedin.com/in/efarhood/ https://www.buzzsprout.com/2228414/episodes/15385106-stop-using-insecure-passwords-with-eli-farhood https://missionmatters.com/defending-digital-frontiers-meet-the-hosts/ You can subscribe to Next Act Advisors at https://nextactadvisors.com/product/subscriptions/ and be sure to use the special discount code "sandbox25" for friends of The Founder's Sandbox for 25% off your subscription. Transcription: 00:04 Hi, I'm pleased to announce something very special to me, a new subscription-based service through Next Act Advisors that allows members exclusive access to personal industry insights and bespoke 00:32 corporate governance knowledge. This comes in the form of blogs, personal book recommendations, and early access to the founder's sandbox podcast episodes before they released to the public. If you want more white glove information on building your startup with information like what was in today's episode, sign up with the link in the show notes to enjoy being a special member of Next Act Advisors. 01:01 As a thank you to Founders Sandbox listeners, you can use code SANDBOX25 at checkout to enjoy 25% off your membership costs. Thank you. 01:22 Welcome back to the Founder's Sandbox. I am your host, Brenda McCabe. We're now into our third season and over 38 episodes. This monthly podcast, it reaches entrepreneurs and business owners who like building and learning about resilient, purpose-driven and sustainable businesses with great corporate governance undergirding them. At the Founder's Sandbox and in my work, 01:52 I have a very simple mission, and I want to help build the scalable, well-governed and resilient businesses. The guests that come to the podcast are founders, business owners, corporate board directors, investors and professional service providers who, like me, want to use the power of the enterprise, small, medium or large, to effect change for a better world. 02:17 Through storytelling with each of my guests, we're gonna touch on topics on their own journey that includes resilience, purpose-driven enterprises and sustainable growth. And my goal is to provide a fun environment in a sandbox where we can equip one founder at a time to build a better world through great corporate governance. Today, I'm absolutely delighted to have as my guest, Eli Farhoud. Eli is joining the podcast today. 02:47 in many roles, but primarily he is chief executive officer of Catch Digital ID. This is his second company that he's founded. And he also is an immigrant. So we're gonna touch on several of his stories while we go into this podcast. So thank you, Eli, for joining me today. Hi, Brenda, thank you for having me. I'm really glad to be here. Excellent. 03:13 So again, to my guest, you know, you can find this podcast on any major platform. And I do like to choose jointly with my guest a title. And Eli and I settled upon resilience. And it's gonna be about his team, the company, and the resiliency that's necessary when you're building a company. And we're specifically gonna go into what Catch Digital ID does, cybersecurity. 03:42 and democratizing. So I want to go back to my own journey before I get to your tagline, Eli. My work at Next Act Advisors, which is my consulting arm, and the Founder Sandbox is yet another channel to get to my guest and my clients, I was undeniably influenced by a major life change and moving back to the United States after living 25 years or more in Europe. 04:12 And I talk about being really purpose-driven, scalable, and resiliency in my own journey. So what would your tagline, Eli, be? I share that tagline with you. Resilience is everything. If we don't have resilience, we give up quickly. We don't keep pushing. We don't stay on foot. We don't build the foundation that will help us get there. Resilience is, in my view, I put it under, 04:42 know, being tenacious, having that tenacious and being tenacious and not giving up. And yeah, resilience is very, very important, not just in business. I think on a personal level, resilience brings success to your life. And with respect to the current company that you are leading, Catch Digital ID, does it also have a tagline? 05:10 Yeah, I would say resilience also matches. We're purpose-driven, but resilience definitely matches because most of our team members have had fraud in some shape or form in their life. And that was giving us the...
