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Revenue Rewired

Revenue Rewired

By: Jay Feitlinger and Sarah Shepard
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About this listen

Reimagine how you approach marketing, sales, and growth with Revenue Rewired. Hosted by StringCan Interactive’s CEO Jay Feitlinger and COO Sarah Shepard, this podcast dives into the biggest challenges mid-market B2B companies face. Each week, we break down complex strategies into actionable insights to help you align your business, maximize ROI, and drive measurable growth. No jargon—just straight talk to fuel your revenue engine. Tune in and take your business to the next level.Jay Feitlinger and Sarah Shepard Economics Marketing Marketing & Sales
Episodes
  • Ep 16: Is Your Marketing Team Driving Revenue, or Requests?
    Jun 19 2025

    Want real revenue growth? Stop treating marketing like a task team.

    In this episode, we unpack the hidden cost of short-term marketing motions—and how to rewire your team’s focus toward outcomes that actually move the needle.

    You’ll learn:

    • How “busy marketing” is killing your funnel

    • What real revenue ownership looks like for modern teams

    • The mindset shift CROs need to unlock full-funnel performance

    Growth gets faster when marketing gets serious. Rewire what they own.

    Email: podcast@stringcaninteractive.com

    Website: www.stringcaninteractive.com


    Reach out to the hosts on LinkedIn:

    Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

    Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/


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    28 mins
  • Ep 15: Frankenstack: Why Your Tech Stack Isn't Driving Revenue
    Jun 12 2025

    Is your tech stack fueling your growth—or quietly draining it?

    Most companies don’t need more tools. They need to unlock the ones they already have. In this episode, we call out the hidden costs of tool sprawl and how a quarterly audit can save your budget, your team, and your revenue targets.


    In this episode, you’ll learn:

    • Why more tech doesn’t equal more performance

    • How to spot silent tech waste before it kills momentum

    • How quarterly audits and ownership assignments protect your margins

    Before you buy another platform, listen to this.


    Email: podcast@stringcaninteractive.com

    Website: www.stringcaninteractive.com

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    27 mins
  • Ep 14: Stop Scaling What’s Broken
    Jun 5 2025

    Is growth your goal—or your biggest risk?

    You’ve got budget. You’ve got targets. The pressure to grow is real. But if your systems are already misfiring, scaling won’t fix them—it’ll make the cracks deeper.

    In this episode, we break down the most common reason growth efforts backfire: leaders scaling broken systems. Before you hire, spend, or launch—pause. Audit your funnel. And fix what’s already slowing you down.

    In this episode, you’ll learn:

    • 3 signs you’re scaling chaos instead of alignment

    • How to run a pre-scale audit in under 30 minutes

    • What smart growth actually looks like behind the scenes

    • What to fix before you say yes to more

    Don’t scale anything until you’ve heard this.

    Email: ⁠podcast@stringcaninteractive.com⁠

    Website: ⁠www.stringcaninteractive.com⁠

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    32 mins
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