In this episode, Andrew chats with John Kim, CEO and founder of Paraform, a startup changing the recruitment industry through a unique recruiter marketplace. John shares the journey of their impressive growth, detailing their recent seed round and how customer satisfaction drives their success. He provides valuable insights into Paraform’s marketing strategies, including outbound and inbound tactics, emphasizing the importance of quality customer support over traditional referral programs. The conversation wraps up with exciting plans for future marketing strategies and the role of Paraform’s platform in their hiring process.

Resources:

"Funded Now What?" Podcast: Check out the podcast, and other episodes, for more in-depth conversations about startup journeys and innovative business models. Follow Andrew Miller, AndrewStartups and GrowthExpertz on LinkedIn, to stay connected with all things growth! Can't get enough of Andrew? Purchase his book, The Startup Growth Book, for exclusive startup marketing information.

Paraform's Website: Visit paraform.com to explore how Paraform connects companies with specialized recruiters to fill challenging positions.

John Kim's LinkedIn Profile: Follow John Kim on LinkedIn for updates on Paraform's progress and his insights on the recruitment industry.