Rise Of The Trades: Construction, Business, Tradesman, Tradesmen, Tradeswomen, Entrepreneur, How To

By: Craig Wilkinson: Trades and Construction - Tradesman - Trades Freedom Club
  • Summary

  • Construction industry marketing and business tips, strategies on how to build, grow and scale your trades or construction business. Teaching tradesmen and tradeswomen like plumbers, electricians, plasterers, joiners, roofers and building contractors: How to generate more leads? How to make more profit? How to systemise a business? How to price jobs? How to become more organised and productive? How to create a positive mindset? How to grow my plumbing or electrical business? How to grow a construction company? Hosted by entrepreneur Craig Wilkinson founder of Trades Freedom Club
    Craig Wilkinson: Trades and Construction - Tradesman - Trades Freedom Club
    Show more Show less
Episodes
  • 55. Drowning in a £1.5M Electrical Business: Jamie Grady's Fight To Achieve Time & Financial Freedom
    Mar 4 2025

    Imagine turning over £1.5M, running a team of 13, operating from premium offices with a fleet of vans. Sounds like success, right?

    Not for electrician Jamie Grady. He wasn’t living the dream he was drowning in a monster of a business.

    • 80-hour workweeks stole time from his family.
    • £15K a month on marketing brought in zero leads.
    • Cash flow was a disaster, and profits barely existed.
    • His mental health suffered under the relentless pressure.


    Jamie was the ultimate busy fool.


    But here’s the twist - he turned it all around. In this episode, you’ll learn:

    1. How he went from 7% to 40% net profit while working less.

    2. How he only works 30 hours a week and has his time back.

    3. The SEO strategy brings him 80+ vetted leads every month.

    4. How he now earns more with 3 staff than he did with 13.

    5. Why scaling his business down was the smartest move he ever made

    Chances are, you’re making some of the same mistakes Jamie made - driven by ego rather than efficiency.

    Listen now to Jamie’s Inspiring Journey and learn that you do not need a huge turnover and a massive business to achieve time and financial freedom.


    BECOME A MEMBER: Join our ⁠⁠Growth Club and get instant access⁠⁠ to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.


    JOIN OUR FACEBOOK GROUP: Join our free and thriving ⁠⁠Facebook group and community ⁠⁠


    APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month ⁠⁠business and marketing coaching programme ⁠⁠


    WHO WE HELP AND SUPPORT

    At the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies and Sub Contractors to build, grow and scale their trades or construction businesses.


    Show more Show less
    1 hr and 10 mins
  • 54. How To Build An Automated Marketing Funnel That Generates Vetted Leads Whilst You Sleep
    Feb 25 2025

    Imagine generating leads whilst you are sleeping and waking up to an inbox full of vetted leads.


    Well if you are prepared to ditch the old-school marketing tactics you’ve no doubt been using and build yourself a high-converting automated marketing funnel you can!


    In this episode, I share with you the exact steps and the software you need to build a simple marketing funnel that will generate an avalanche of quality leads.

    WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:

    1. Discover the 4 steps to building an automated marketing funnel

    2. Learn the 3-page funnel that will convert higher than a website

    3. The automated emails and texts you need to trigger and when

    4. The sales process to fill your inbox with booked survey appointments

    5. Identify the all-in-one marketing and sales software to build your funnel in


    It’s time to stop using old-school and out-of-date marketing strategies and deploy cutting-edge laser-focused funnels

    Listen now and learn how to explode your leads and sales.


    BECOME A MEMBER: Join our ⁠Growth Club and get instant access⁠ to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.


    JOIN OUR FACEBOOK GROUP: Join our free and thriving ⁠Facebook group and community ⁠


    APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month ⁠business and marketing coaching programme ⁠


    WHO WE HELP AND SUPPORT

    At the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies and Sub Contractors to build, grow and scale their trades or construction businesses.

    Show more Show less
    1 hr and 13 mins
  • 53. How To Calculate Your Conversion Percentage And Apply Lead Source Tracking To Win More Work
    Feb 18 2025

    Do you know how to track your leads and calculate your conversion rates?

    If not, you’re likely wasting time quoting jobs for time wasters and people who won’t book you.

    Without these key numbers, you have no way of knowing what or where to invest money into marketing to generate leads.

    Instead, you’re just winging it and that’s a quick way to burn through cash with little to no return.

    WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:

    • 1. Discover how your conversion rate and percentages massively affect your business growth

    • 2. Learn the mathematical formula to calculate your conversion rates and percentages

      3.Identify when to increase your prices your base conversion rate will determine this

      4. The 3 ways of lead tracking. See where your leads are coming from so you know what areas of marketing to invest into

      5. The software to use to automatically calculate your conversions that shows you how to generate more leads

      It’s time to stop the scattergun approach and learn how to measure your conventions.

    • BECOME A MEMBER: Join our Growth Club and get instant access to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.

      JOIN OUR FACEBOOK GROUP: Join our free and thriving Facebook group and community

      APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12 month business and marketing coaching programme

      WHO WE HELP AND SUPPORT
      At the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies and Sub Contractors to build, grow and scale their trades or construction businesses.



    Show more Show less
    52 mins

What listeners say about Rise Of The Trades: Construction, Business, Tradesman, Tradesmen, Tradeswomen, Entrepreneur, How To

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.