• S16E7: Who Values Trust the Most? Understanding Personal Context and the Trust Premium

  • Feb 18 2025
  • Length: 17 mins
  • Podcast

S16E7: Who Values Trust the Most? Understanding Personal Context and the Trust Premium

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  • Summary

  • In the final part of Chapter 5, we explore how personal factors—such as customer knowledge, risk tolerance, fear, and trustfulness—affect the Trust Premium. Understanding these differences helps you identify and focus on customers who value trust the most. Plus, we recap the entire chapter and set the stage for next week’s discussion on how the Trust Premium impacts your bottom line.
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