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Welcome to the True Talk Café Podcast S3 Ep. 8 - The Visibility Code

Show agenda:

Do you know how to elevate your personal brand’s visibility?

Building a highly visible personal brand on social media requires a strategic approach, consistent effort, and engaging content. In the strategy realm, visibility is key to opportunity. Personal branding elevates your profile, making you more visible to peers, recruiters, and industry influencers. By actively sharing insights on social media, contributing to industry publications, and speaking at events, you become a familiar face in the strategy community.

Questions

• • What steps can professionals take to assess their current level of visibility within their organization? What factors should professionals consider when choosing which social media platforms to focus on for personal branding?
  • What are some effective strategies for enhancing your personal brand at work? What strategies can you use to build a network of followers or connections that enhance your brand visibility?
  • How can someone develop a content strategy that reflects their expertise and values? What is the balance between sharing personal and professional content on social media?
  • How can someone develop a content strategy that reflects their expertise and values? What is the balance between sharing personal and professional content on social media?
    
    

Statistics:

Here are some key statistics highlighting the importance and impact of personal branding:

1. Professional Impact

• 92% of people trust recommendations from individuals (even if they don’t know them) over brands.
• 85% of hiring managers report that a candidate's personal brand influences their hiring decisions.

2. Online Presence

• 70% of employers use social media to screen candidates during the hiring process, with LinkedIn being the most common platform.
• 50% of job seekers who do not have a social media presence are less likely to be considered for job opportunities.

3. Content and Engagement

• 60% of social media users say they are more likely to purchase from someone they follow online.
• 77% of consumers are more likely to buy when the CEO of the business uses social media.

4. Career Advancement

• Professionals who use LinkedIn for networking are 70% more likely to get hired compared to those who don’t.
• 75% of people who have a strong personal brand receive more job offers.

5. Trust and Credibility

• 53% of decision-makers say that a person’s online presence can serve as a supplement to their resume.
• 33% of consumers trust messages from individuals more than they trust messages from brand.

6. Influence and Authority

• 82% of people are more likely to trust a company when their senior executives are active on social media.
• 49% of people say they follow online influencers for product recommendations and career advice.

These statistics underscore the significant role that personal branding plays in shaping career paths, enhancing professional opportunities, and influencing hiring and promotion decisions in the workplace.

Personal brand visibility tips: