S3Ep04: Gender Stereotypes in Ads
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S3Ep04: Gender Stereotypes in Ads
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About this listen
Why do some people consider ads "harmful?" Part of it has to do with the amazing power they have to perpetuate stereotypes. When stereotypes become powerful, they become expectations; when expectations get out of hand, they become demands. Advertising uses cultural stereotypes to deliver messages and makes the entire system stronger.
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