In this engaging episode of MOJO: The Meaning of Life and Business, host Jennifer Glass welcomes SEO expert Senthilkumar Subramanian ("Senthil") to unravel the intricacies of search engine optimization.

As the founder of SEO with Senthil, Senthil brings a wealth of knowledge, including his achievement of generating over $1 million in revenue through masterful SEO techniques in his previous businesses. Senthil shares the inspiring story of how he stumbled into the SEO world thanks to a birthday gift from his father—a transformative Internet marketing program.

Together, Jennifer and Senthil explore the fundamental principles of SEO, emphasizing the creation of quality content that resonates with users and impresses search engines like Google. Senthil provides actionable advice on identifying the right keywords through meticulous research, aligning content with user intent, and nurturing potential customers.

Moreover, the episode delves into the economics of SEO versus paid advertising on platforms like Google, highlighting SEO as a sustainable, long-term strategy for acquiring leads without escalating costs. Senthil explains the crucial elements of on-page optimization, such as enhancing user experience and speed, and reveals the power of link building for credibility. He cautions against replicating competitor content and emphasizes the necessity of originality and maintaining one's unique voice, even when leveraging AI tools. Senthil also touches on the role of multimedia, like videos and images, in enriching user engagement. Listeners will gain an understanding of how to maintain SEO efforts over time, and the importance of continuously refining content to maintain top search rankings. This episode is a must-listen for anyone eager to elevate their digital marketing strategy, offering a roadmap to being found by the right audience online.

About my guest: Senthil is the founder of SEO with Senthil. Using his 5 Step Jumpstart Your SEO system, Senthil ranked for 100s of keywords on Google Page 1 and made over $1 million in revenue across his printing business and art studio business which he's since sold. Senthil is passionate about impactful SEO education that brings results and is accessible to all business owners.

Connect with Senthil on Facebook, LinkedIn, Instagram, TikTok, and on the web at https://www.seowithsenthil.com/

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