• SEO Mastery for Estate Planning & Elder Law: Unlock More High-Value Clients Part 2

  • Apr 14 2025
  • Length: 22 mins
  • Podcast

SEO Mastery for Estate Planning & Elder Law: Unlock More High-Value Clients Part 2

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  • Summary

  • SEO isn't just a marketing tactic – it's a fundamental strategy that can transform law firm growth when implemented properly, as demonstrated by IMS client Phil Ruce of Stone Arch Law Office who achieved a 45% revenue increase and dominated local search results in Minneapolis.

    • Comprehensive case study of Stone Arch Law's marketing transformation
    • SEO delivers 1000% more traffic than organic social media with higher intent
    • Google Business Profile optimization represents 30% of local ranking factors
    • Keys to ranking include website SEO, reviews, backlinks, and GBP optimization
    • Phil achieved 20% website traffic growth and 500% increase in GBP impressions
    • Top three Google Maps listings receive 44% of all clicks in local search
    • Proper SEO creates a sustainable flow of high-quality leads without ongoing ad spend
    • Multi-location firms need unique content for each service area to maximize visibility

    Book a discovery meeting at imsrocks.com/apply to learn how IMS can implement these SEO strategies for your firm, whether through our complete Essentials program or by optimizing your existing website.

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