Welcome to SKU Talks, your premier destination for all things commerce, where we dive deep into the world of Amazon and beyond. In this episode, our host delves into the journey of Noan Major, a seasoned artist and therapist turned e-commerce entrepreneur. They discuss the brand's evolution, "Go Nuts, Nut Milk Bags," from inception to overcoming challenges like navigating the COVID-19 landscape and brand piracy. Noan shares insights on the importance of brand building, creative imagery, and storytelling in a competitive marketplace. They explore the art of finding the right product niche, balancing SEO optimization with human-centric content, and the power of evoking emotional responses in consumers. From tips on product selection to the significance of personal connections and charitable initiatives, this conversation is packed with invaluable wisdom for anyone looking to make waves in the e-commerce world. Tune in for a compelling discussion that combines business savvy with artistic flair, and discover the keys to unlocking success on Amazon and beyond.

Links And Resources:

• Noan Major on LinkedIn

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Welcome back to SKU Talks, your go-to podcast for all things commerce! Today, we're diving deep into the realm of e-commerce innovation with our special guest, Patrick Brady, Partner @ Spacewalk. Patrick brings over 25 years of experience in the advertising industry, with a keen eye on the evolution of digital marketing. In this episode, we explore the essence of innovation in e-commerce, moving beyond the confines of best practices to create meaningful differentiation. From direct-to-consumer strategies to the integration of AI and social commerce, Patrick shares invaluable insights into how brands can stay ahead of the curve. Join us as we uncover the strategies and mindset needed to thrive in today's dynamic marketplace. And remember, innovation isn't just a choice; it's a necessity for survival in the ever-evolving world of commerce. Tune in now for a masterclass in strategic innovation!

Links And Resources:

• SPACEWALK
• Patrick Brady on LinkedIn

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Welcome back to SKU Talks! In this episode, host Sam engages in a fascinating conversation with Marni Allen, Chief Marketing Officer at Bioniq, a groundbreaking health tech startup revolutionizing personalized supplements. With Marni's extensive background in consumer marketing and innovation, the discussion delves into Bioniq's inception and evolution, offering listeners a deep dive into the world of customized wellness. From the challenges of traditional supplement shopping to the innovative approach of Bioniq's tailored formulas based on individual blood tests, Marni sheds light on the company's journey and its mission to address the unique health needs of each customer. Exploring the intricacies of product development, the benefits of personalized supplementation, and the importance of seamless customer experiences, this episode is a must-listen for anyone interested in optimizing their health and exploring the future of wellness. Tune in to SKU Talks to learn more about Bioniq's pioneering efforts and discover how personalized supplements could transform your health journey.

Links And Resources:

• Bioniq
• Marni Allen on LinkedIn

Thanks so much for joining us this week. Want to subscribe to SKU TALKS? Have some feedback you’d like to share? Connect with us on Spotify or Captivate and leave us a review!