SKUFood Recipes for Success Podcast By Peter Chapman cover art

SKUFood Recipes for Success

SKUFood Recipes for Success

By: Peter Chapman
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About this listen

The food and beverage industry impacts everyone. There is always something happening that impacts producers, processors, distributors, retailers and consumers. SKUFood Recipes for Success podcast tells the story of what is happening and why.

Our guests will be people from one end of the value chain to the other. We will discuss what they are working on and how it impacts the store shelf and what goes into the shopping cart. People want to know more about the food and beverage products they take home to share with family and friends.

Host Peter Chapman has worked in this industry for his entire career. A high school job in retail evolved into 20 years with Canada’s largest food retailer where Peter worked in marketing and advertising and merchandising. After leaving Loblaw, Peter has worked with producers and processors from coast to coast to get their products on the shelf and into the shopping cart.

© 2025 SKUFood Recipes for Success
Art Economics Food & Wine Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Ep. 13 The co-packing connection: building food industry partnerships - Karl Wirtz
    May 23 2025

    In this episode of Recipes for Success, we sit down with Karl Wirtz, President of WG Corporate, to explore the vital but often misunderstood world of co-packing in the food industry. With decades of experience helping brands find packaging solutions from concept to shelf, Karl shares invaluable insights into what makes a successful co-packing partnership and why more food businesses are turning to experts like WG Corporate to bring their visions to market efficiently and effectively.

    This episode is packed with strategic advice, operational wisdom and real world examples, demystifying the co-packing process.

    https://wgcorporate.com/

    If you like what you heard leave us a comment or a review and subscribe wherever you listen to your podcasts.

    If you would like to be on the show, send us an email :

    peter@skufood.com or susan@skufood.com

    Keep informed and up to date about the latest news in the food industry, and follow us on social media:

    • Join our weekly SKUFood newsletter
    • Connect with Peter on LinkedIn
    • Follow us on Instagram

    Thanks for listening!

    Show more Show less
    38 mins
  • Ep. 12 From Prairie roots to premium bites: the jerky journey- Carzan Local Meats
    Nov 15 2024

    Welcome to Recipe for Success! In this episode, we’re excited to feature Carzan Local Meats, a family-owned business from Southey, Saskatchewan, dedicated to producing premium grass-fed beef and jerky products. Founded on the principles of sustainability and regenerative ranching, Carzan has become known for its locally raised meats and innovative flavour offerings in their growing jerky business.

    Join us as we delve into their journey with Carter and Carmen, from their family roots to their commitment to providing top-tier products that reflect their passion for sustainability and community.

    Get ready to hear the inspiring story behind Carzan Local Meats.

    ​Website: https://carzanmeats.ca/
    Facebook: https://www.facebook.com/carzanmeats
    Instagram: https://www.instagram.com/carzanmeats/
    Youtube: https://www.youtube.com/@carzangrassfed


    If you like what you heard leave us a comment or a review and subscribe wherever you listen to your podcasts.

    If you would like to be on the show, send us an email :

    peter@skufood.com or susan@skufood.com

    Keep informed and up to date about the latest news in the food industry, and follow us on social media:

    • Join our weekly SKUFood newsletter
    • Connect with Peter on LinkedIn
    • Follow us on Instagram

    Thanks for listening!

    Show more Show less
    36 mins
  • Ep. 11 Pivoting to Pita- Cedar Valley Selections- Ameen Fadel
    Jun 7 2024

    Welcome to "Recipe for Success," the podcast that explores the journeys of trailblazers in the food industry. In this episode, we're thrilled to feature Ameen Fadel, Cofounder and President of Cedar Valley, a Canadian food manufacturer known for its authentic style pita chips made with better-for-you ingredients.

    Ameen's entrepreneurial journey began at just 16 years old as a high school project. Together with his mother, he has transformed Cedar Valley into a fast-growing business, employing 16 people at their 5000 sq ft facility in Windsor, Ontario. The company has gained national recognition, appearing on CBC’s Dragons’ Den and earning accolades from TELUS Business, Desjardins, and the Food Network.

    Recently named to Forbes 30 Under 30, Class of 2024, Ameen continues to drive Cedar Valley's success. Join us as Ameen shares his inspiring story, insights into building a successful food brand, and strategies for navigating the challenges of the industry. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode is packed with valuable lessons and inspiration for achieving success in the food sector.

    Website: https://cedarvalleyselections.ca/
    Facebook: https://www.facebook.com/cedarvalleyinc/
    Instagram: https://www.instagram.com/cedarvalleyinc/
    Tiktok: https://www.tiktok.com/@cedarvalleyinc
    LinkedIn: https://www.linkedin.com/in/ameen-fadel-48175514b/

    If you like what you heard leave us a comment or a review and subscribe wherever you listen to your podcasts.

    If you would like to be on the show, send us an email :

    peter@skufood.com or susan@skufood.com

    Keep informed and up to date about the latest news in the food industry, and follow us on social media:

    • Join our weekly SKUFood newsletter
    • Connect with Peter on LinkedIn
    • Follow us on Instagram

    Thanks for listening!

    Show more Show less
    34 mins
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