• SKUFood Talks: Paul Armstrong Part 1

  • Apr 5 2018
  • Length: 26 mins
  • Podcast

SKUFood Talks: Paul Armstrong Part 1

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  • Summary

  • This episode of SKUFood Talks is with Paul Armstrong, President of AMCA sales & marketing. Paul has great experience as a food broker and he shares some insights into what brokers do and how to develop mutually beneficial relationships that get more products in the shopping cart.

    We discuss:

    • The role of a food broker
    • How the role of food brokers has evolved
    • Finding a food broker
    • Developing the relationship between the supplier and food broker
    • Fees for food brokers
    • Retail coverage
    • The ideal principal or supplier
    • Maximizing the value from food brokers

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