Ryan delves into the intricacies of demand generation, emphasising the importance of collaboration between leadership, marketing, sales, and content strategy. He introduces the concept of the 'demand generation flywheel,' illustrating how these elements work together to create a sustainable and effective demand generation strategy.

Takeaways

• Demand generation can transform your business in terms of lead gen growth.
• It's crucial to involve leadership in content creation.
• Sales and marketing must work together to engage prospects effectively.
• A content strategy without data is just a guessing game.
• Siloed departments hinder effective demand generation.
• The demand generation flywheel requires collaboration across functions.
• Sales should engage with prospects who interact with marketing content.
• Feedback from sales can inform marketing strategies.

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Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

Ryan and Jamie (ex-Senior Demand Gen Manager at Cognism) host a webinar, especially for B2B SaaS founders and marketers, on how to create a demand gen campaign in 8 steps.

Takeaways

• What is demand gen, and why is it so powerful for SaaS brands?
• How to create a demand generation strategy and implementation plan
• Examples of real-world successful demand gen campaigns

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

In this episode of SaaS Marketing Weekly, Ryan discusses how much SaaS companies should allocate for marketing budgets based on their revenue and funding. He emphasises the importance of investing appropriately in marketing to scale the business and provides insights on how to break down a marketing budget effectively. Ryan also shares strategies for paid advertising and the significance of being precise with targeting, especially for companies with smaller budgets.

Takeaways

• SaaS companies should spend a certain % of their revenue on marketing.
• If funded, they should allocate a % of funding to marketing activities.
• Internal marketing hires are separate from the marketing budget.
• Paid ads should be a significant part of the marketing budget.
• A sample budget breakdown includes paid ads, SEO, and exhibitions.
• Start with at least £1,000 a month for ads to see results.
• Consider hiring a full-service marketing partner for better ROI.

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io