Sales Influence - Why People Buy!

By: Victor Antonio
  • Summary

  • I came from the world of selling as an account manager and moved up the ranks to Director of Sales, then VP of International Sales and eventually President of Sales and Marketing. I know what it takes to sell and how to manage and motivate your sales team. I didn't read a book on selling; I LIVED IT! Selling has become tougher! It isn't what it use to be! Show up, do the dog-and-pony and close the deal! Not any more! Today's buyer has changed given access to more information. This means buyers are more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How People Buy"! Using the latest studies in consumer behavior and neuromarketing, you'll learn new ways to sell more effectively!
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Episodes
  • Authenticity Sells - Sales Influence Podcast - SIP 540
    Feb 18 2025
    Authenticity in Sales

    🔑 Authentic selling involves being open and honest, connecting with clients as individuals rather than labels, and focusing on building genuine relationships and trust rather than saying the "right" things.

    💡 The key to authenticity is trusting oneself enough to be open with clients, requiring self-awareness, self-acceptance, and self-trust, rather than trying to manufacture or learn it from others.

    Personal Approach

    🌟 Effective selling comes from embracing one's unique strengths, communication style, and approach, rather than copying successful salespeople or seeking external approval.

    Emotional Connection

    ❤️ Authenticity's power lies in its ability to connect with clients on a genuine and emotional level, building long-term relationships that are more valuable than simply closing deals.

    Embracing Imperfection

    🔓 Authentic selling involves being real and vulnerable, embracing imperfections and learning from mistakes, rather than striving for an unrealistic image of perfection.

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    11 mins
  • Gratitude and Latitude - Sales Influence Podcast - SIP 539
    Feb 14 2025
    Emotional Intelligence in Sales

    🧠 Cultivate an "attitude of gratitude and latitude" by appreciating what you have and giving people more breaks, understanding that humans make mistakes and are often going through personal challenges when they act out.

    🎭 Practice empathy in sales and personal relationships by considering the fundamental attribution error and trying to understand others' perspectives rather than assuming their actions are about you.

    Mental Energy Management

    ⏳ Avoid wasting mental energy on issues that won't matter in 24 hours or less, including customer interactions, confrontations, and negative news, focusing instead on what you can control.

    🎢 Moderate your emotions by avoiding extremes in response to both positive and negative events, maintaining an even keel to prevent emotional rollercoasters and disappointment.

    Personal Growth

    🌱 Grow your "empathy tank" by being more understanding and forgiving of others, which helps maintain composure and prevents being thrown off balance by others' actions.

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    11 mins
  • Upsell Conversation Starters Part 2 - Sales Influence Podcast - SIP 538
    Feb 11 2025

    In this episode of the Sales Influence podcast, Victor talks about upsell conversation starters to use during sales pitches.

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    10 mins

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love this podcast...quick relevant and valuable

very formative and helpful sales tips . practical and effective skills that any one can apply today

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Victor Antonio

I've been following Victor for a fee years, off and on. I've had 2 jobs where I'm hired for one thing but quickly get put in positions where I'm having to sell more and more. I always look to Victor's work for help improving my skills and brushing up. selling doesn't come natural to me, and it can be stressful although I do reasonably well with it naturally. Victor's content, both free and his paid Sales Velocity Academy are my analytical dream come true. I like having internal scripts already though out. I like knowing the various conversation paths I'm going to take before I enter into a sales conversation. You have to know where you're going in order to steer the conversation with skill. Victor's content can bring years of experience and knowledge to your fingertips, rapidly expanding your knowledge base from a rookie to the veteran. I was sold 3 years ago, and I'm still sold now. Here's a return customer, satisfied and ready to spend more money on the sales academy. Thanks for your hard work Victor.

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