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Sales [UN]Training

Sales [UN]Training

By: Kelly Riggs & Pod About It Productions
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Your weekly sales strategy guide that will rewire your sales brain to bust bad habits and crush your number. The way that companies train salespeople is broken. Host Kelly Riggs discusses what ACTUALLY works in sales with leading experts in our industry. Forget what you think you know about sales. It's time to train hard and play to win. Kelly Riggs is an author, speaker, and business consultant for executives and companies throughout the United States and Canada. Widely recognized as a powerful speaker and performance coach in the areas of sales, management leadership, and strategic planning, Kelly is a former sales executive, a two-time national Salesperson-of-the-Year, a business owner, and a member of the Forbes’ Coaches Council since 2019. He has written two books: 1-on-1 Management: What Every Great Manager Knows That You Don’t and Quit Whining and Start SELLING! A Step-by-Step Guide to a Hall of Fame Career in Sales. His third book is the award-winning Counter Mentor Leadership: How to Unlock the Potential of the 4-Generation Workplace, co-written with his Millennial son, Robby Riggs. It was selected as the 2019 Gold Medal winner in the leadership category by Axiom Business Books Awards. Note: No trophies were awarded during the writing of this book. For more information, visit www.BizLockerRoom.com.2023 Economics Management Management & Leadership
Episodes
  • Roleplay Sales Calls With ChatGPT? Yes—and Here's Why It Works
    Jun 9 2025

    Three out of four salespeople are falling short, despite having mountains of available training content at their fingertips. In this episode, Kelly is joined again by Jeff Bajorek to tackle the real issue: why sales organizations fail to execute—even when they know what to do.

    ChatGPT joins the show (yes, literally) to offer insight into how AI can help close the “knowing-doing” gap. Jeff discusses how he uses ChatGPT to uncover blind spots, rehearse tricky calls, and pressure test sales strategies before taking them to market. Kelly and Jeff go beyond the hype to show how AI isn't just another tool—it can become a true thinking partner.

    You'll hear exactly how to set up ChatGPT for cold call roleplay, overcome price objections, and get reps consistent, meaningful practice in the final 15 minutes of every workday. Plus, Kelly lays out what separates strong sales leaders from the rest—and how they can use AI to build a culture of continuous improvement.

    This episode is packed with tactical advice and mind-bending ideas. Whether you're a VP of Sales or a frontline manager, this one’s worth a listen.

    Follow the audio podcast and watch OR listen wherever you are: https://linktr.ee/salesuntraining

    Kelly Riggs is an author, speaker, and business consultant for executives and companies throughout the United States and Canada. He has written two books: 1-on-1 Management: What Every Great Manager Knows That You Don’t and Quit Whining and Start SELLING! A Step-by-Step Guide to a Hall of Fame Career in Sales.

    Get more Kelly: www.BizLockerRoom.com.

    Widely recognized as a powerful speaker and performance coach in the areas of sales, management leadership, and strategic planning, Kelly is a former sales executive, a two-time national Salesperson-of-the-Year, a business owner, and a member of the Forbes’ Coaches Council since 2019.

    Music and Editing by Pod About It Productions @dougbranson

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    37 mins
  • 75% of Your Team is Failing—Here's Why Sales Training Doesn't Stick (and What to Do About It) | Sales Dumpster Fire #5
    Jun 2 2025

    Sales training fails when it becomes a box to check instead of a culture to create. Kelly explains how sales leaders set the tone, and why your team’s lack of engagement might just be your fault.

    Three out of four salespeople are missing quota. But it's not always because they're lazy, unmotivated, or disinterested—often, it’s because sales leadership is dropping the ball.

    In this episode of Sales [UN]Training, Kelly pulls no punches. He lays out why traditional sales training often turns into a total dumpster fire, how sales leaders are enabling it, and what it actually takes to build a high-performance sales culture. From setting clear expectations during hiring, to eliminating excuses for skipping training, to understanding the difference between exposure and behavior change—Kelly breaks down why engagement starts at the top. You'll hear exactly what role coaching plays, why notebooks should be mandatory, and how to create real accountability around learning. He even offers a pro tip for using books to level up your team (without boring them to death).

    If you’ve ever said “we tried training, but it didn’t work,” this episode is a wake-up call. Leadership isn’t about control—it’s about clarity, standards, and consistency. And it starts with you.

    Follow the audio podcast and watch OR listen wherever you are: https://linktr.ee/salesuntraining

    Kelly Riggs is an author, speaker, and business consultant for executives and companies throughout the United States and Canada. He has written two books: 1-on-1 Management: What Every Great Manager Knows That You Don’t and Quit Whining and Start SELLING! A Step-by-Step Guide to a Hall of Fame Career in Sales.

    Get more Kelly: www.BizLockerRoom.com.

    Widely recognized as a powerful speaker and performance coach in the areas of sales, management leadership, and strategic planning, Kelly is a former sales executive, a two-time national Salesperson-of-the-Year, a business owner, and a member of the Forbes’ Coaches Council since 2019.

    Music and Editing by Pod About It Productions @dougbranson

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    24 mins
  • Are You Neglecting the Most CRITICAL Part of the Sale? MASTERING Delivery Will Revolutionize Your Sales Team
    May 26 2025

    You won the deal. Now what? Kelly explains why execution—not the close—is what separates pros from amateurs, and how being present after the sale sets you up for the next one.

    You did the hard work. You prospected, qualified, presented, and closed. But if you think the job’s done, think again.

    In this episode of Sales [UN]Training, Kelly sounds the alarm on one of the biggest threats to future business: poor execution after the deal is done. Winning the sale means nothing if your delivery and implementation process falls apart. Kelly walks through the critical steps every salesperson must take after the contract is signed—from maintaining contact during execution, to handling hiccups without throwing teammates under the bus, to building a branded delivery process that competitors won’t touch.

    You’ll also hear why your customer’s experience matters more than the quality of your solution, and how salespeople can turn great execution into repeat business and internal referrals. If you're checking out after the signature, you’re lighting your next deal on fire.

    🔑 In this episode:

    • Why being “present” during delivery drives loyalty

    • How to brand and sell your execution process

    • What most reps get dead wrong about post-sale ownership

    • The magic of proactive communication and follow-up

    Follow the audio podcast and watch OR listen wherever you are: https://linktr.ee/salesuntraining

    Kelly Riggs is an author, speaker, and business consultant for executives and companies throughout the United States and Canada. He has written two books: 1-on-1 Management: What Every Great Manager Knows That You Don’t and Quit Whining and Start SELLING! A Step-by-Step Guide to a Hall of Fame Career in Sales.

    Get more Kelly: www.BizLockerRoom.com.

    Widely recognized as a powerful speaker and performance coach in the areas of sales, management leadership, and strategic planning, Kelly is a former sales executive, a two-time national Salesperson-of-the-Year, a business owner, and a member of the Forbes’ Coaches Council since 2019.

    Music and Editing by Pod About It Productions @dougbranson

    Show more Show less
    27 mins
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