About Samuel Smith: Samuel Smith, a.k.a the Small Business Surgeon, is an experienced Fractional Marketing Director. With a knack for diagnosing business challenges, treating marketing shortcomings, and scaling growth, he brings a unique blend of strategic thinking, professional expertise, and innovative solutions to your business.

He delves deep beneath the surface, understanding the root cause of your business challenges, and offers holistic and effective marketing solutions that go beyond treating the symptoms.

In this episode, JJ, Doug, and Samuel Smith discuss:

• Practicing your podcasting skills
• Building your audience through strategic interviews
• Creating value-driven content for podcast success
• Consistency and audience engagement for monetization

Key Takeaways:

• Commit yourself to practicing your podcasting skills, recognizing that it’s going to take a lot of time and experience to be the best that you can be.
• Interview people who already have audiences and you won’t have to build your own, you can borrow from theirs. Podcasting gives you the ability to create a relationship with the audience that will make them want to refer you if not buy from you.
• Everything you put out must be driven by value. Give the information for free, then sell the accountability and implementation.
• Stay consistent, build your audience, and provide value to achieve success. If you want to monetize, listen to your audience. Find their pain points and see how you can provide value that will alleviate those.

“Everything I put out is value-driven. I give away the information for free, and then we sell the accountability and the implementation.” - Samuel Smith

Connect with Samuel Smith:

Website: https://smallbusinesssurgeon.com/

Connect with JJ and Doug:

Websites:

www.jjflizanes.com

www.turnkeypodcast.com

More info on how to make money podcasting:

http://5waystomakemoneypodcasting.com/