• Say What They Can't Unhear

  • Oct 11 2024
  • Length: 35 mins
  • Podcast

Say What They Can't Unhear

  • Summary

  • In this Marketing Over Coffee:
    Author Tamsen Webster talks about how to create impact in the real world with her latest book on The 9 Principles of Lasting Change

    Direct Link to File

    Brought to you by our sponsors:NetSuite and Wix Studio

    The new book: Say What They Can't Unhear

    Interview on the previous book: Find Your Red Thread

    Driving action in marketing, sales, and leadership communication is not the same as creating long term change

    Creating internal motivation so the behavior is repeated without outside effort

    Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Using Aristotle's approach - you must lead with the elements of agreement

    Story is arguement

    People want to be seen as smart, capable, and good

    NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    You can't want it more than they do

    The Message Design Institute

    The question of how to accelerate the understanding and adoption of new ideas

    Learn2Reinvent

    The Compact Case

    Sign up for the MoC text line at 617-812-5494

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

    Sign up for the Marketing Over Coffee Newsletter to get early access!

    Our theme song is Mellow G by Fonkmasters.

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