Have you ever looked at your sales and thought, "Why is this STILL not working?"

Maybe you’re stuck in a cycle of posting non-stop on socials, throwing out the odd discount, tinkering with your website — and still not seeing the traction you were hoping for?

Perhaps your marketing plan looks like this:
“Post 3 reels this week. Do another giveaway. Drop 30% off sitewide. Oh, and light a candle and hope someone buys.”

I call it the “Instagram Stories and a Prayer” method, and I see a lot of innovative brand founders getting stuck there!

If your brand isn’t like everyone else’s, a cookie-cutter approach won’t help you scale a high-converting, high-integrity brand that customers love to buy from — at full price, without needing constant promos.

So in this episode, we’re going to discuss the six biggest growth blockers that hold back eCommerce brands from growing, AND importantly, how to diagnose what’s happening in your own business — so that you can fix it and get yourself back on track to achieving your goals!

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739

Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6

Youtube: https://www.youtube.com/@scalemyecomstore

We need to talk about AI. More specifically, what AI is doing to the way we market and connect in eCommerce—and why so many brands are getting it wrong.

Not in a “robots are taking over” doomsday kind of way, but in a very real, “my sales are slowing down and I don’t know why” kind of way.

It used to be that if you could get your ad in front of the right person, or stuff your page with keywords, you’d drive traffic. Clicks equaled conversions. But now? We’re entering the era of generative search.

So if you’re still relying on click-based tactics—whether it’s old-school SEO or basic Meta ads—without optimizing for this new era of conversational discovery, you’re gonna be left behind.

And this brings us to today’s real question:
How do we create marketing that still works in an AI-driven world?
That’s what this episode is all about.

www.catherinelangman.com/avatar

Other Ways To Enjoy This Episode:
Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739
Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6
Youtube: https://www.youtube.com/@scalemyecomstore

If you’ve been feeling like your Meta ads are a bit hit and miss lately—or you’ve just noticed things aren’t working like they used to—you’re not imagining it.

There has been a major shift.

Meta has officially rolled out its biggest update since the infamous Apple iOS 14 privacy change that turned digital advertising on its head. This new update is called… Andromeda.
(Dramatic, I know!)

And today, I’m going to break down exactly what it is, what it means for your ads, what you need to be doing differently right now—and how you can get some free expert help to make sure you’re on the right track.

Episode’s Show Notes: https://www.catherinelangman.com/episode-267

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

Work With Me: www.catherinelangman.com/work-with-me

Ecommerce Quick Wins Strategy Session: www.catherinelangman.com/quickwins

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739

Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6

Youtube: https://www.youtube.com/@scalemyecomstore