• Scaling a DTC toy business with Sandra Oh Lin from KiwiCo

  • Oct 8 2024
  • Length: 44 mins
  • Podcast

Scaling a DTC toy business with Sandra Oh Lin from KiwiCo

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  • Summary

  • In this week's episode of Found, KiwiCo’s Sandra Lin talks about building a STEM-focused toy business. She explains the importance of inspiring creativity in kids, the company’s massive growth to 50 million crates delivered, and how she sought out feedback from parents and kids alike. They also discuss how the company recently expanded from and online-only DTC to selling in brick and mortar stores.

    00:00 - Introduction
    01:24 - The Story Behind KiwiCo: From Idea to Business
    04:53 - Turning an Idea into a Marketable Product
    06:32 - Testing and Feedback Beyond the Bay Area
    10:00 - Early Marketing Strategies and Organic Growth
    15:50 - Expanding into Retail and New Channels
    16:06 - The Product Development Process at KiwiCo
    21:27 - Fundraising and Navigating the Venture Capital Path
    25:51 - Balancing Entrepreneurship with Family Life
    31:01 - Early Challenges and Lessons Learned
    35:08 - What’s Next for KiwiCo

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