This week we sat down with Elmer Muñoz, the founder of Liberté coffee to discuss the challenges of scaling a purpose-driven business. Elmer is a Guatemalan entrepreneur who has spent the last 5 years building a vertically integrated impact-driven specialty coffee company that uplifts small farmers and is changing the coffee landscape. In this episode, we dive into identifying your niche audience, building a plan for longterm success, and how Liberté is tackling the very real challenges that come with business growth. #businessgrowth #socialentrepreneurs #businessstrategy Time Stamps 1:40 - Elmer's Background 6:30 - Why Coffee? 11:34 - When making money isn't enough 14:07 - Seeing an Opportunity and making an impact 16:21 - Five Years in the making 18:34 - Purpose from the ground up 21:18 - Challenges in scaling a social enterprise 26:20 - Impact over profit 28:06 - Elmer's advice for scalability 33:34 - Knowing your strength 35:15 - Impact from Bean to Bag 37:27 - Value Proposition, growth plan 📞 Book a Consult: https://link.theideafarm.net/widget/bookings/agency/quick-consult ✅ Join Our Email List: https://www.theideafarm.net/the-journey 👉 Follow Us On Instagram: https://www.instagram.com/ideafarm.vm/