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In this episode of E-commerce Australia, host Ryan Martin is joined by two industry powerhouses—Patrick Truong, the founder of Strictly Tattoo, a Japanese tattoo-inspired streetwear brand, and Nick Gray, founder of I Got You Consulting. Together, they unravel the inspiring journey of Strictly Tattoo—from its humble beginnings rooted in a love for Japanese tattoos to becoming a fast-scaling brand achieving triple-digit growth.

Patrick shares his entrepreneurial journey, starting in hospitality and sales before launching his first eCommerce venture. He reveals how his passion for creativity and tattoos led to the birth of Strictly Tattoo. Nick Gray, a returning guest and business consultant, dives deep into his role in transforming Strictly Tattoo from a startup into a thriving brand by implementing brand clarity, process optimization, and human-centered storytelling.

This episode covers:

• How Strictly Tattoo went from an Instagram page to a fast-scaling eCommerce brand.

• The power of brand clarity and having a "brand bible" that guides all decisions.

• Why saying no is often more important than saying yes for brand success.

• The importance of humanizing a brand in the age of AI and automation.

• How Nick Gray's strategic insights helped Strictly Tattoo achieve triple-digit growth.

• The role of collaborations and storytelling in building a strong brand community.

Whether you're an eCommerce entrepreneur looking for inspiration, a brand builder seeking practical advice, or simply a fan of great business stories, this episode is packed with insights you won’t want to miss.

Connect with Our Guests:

• Patrick Truong: Strictly Tattoo Website | Instagram

• Nick Gray: I Got You Consulting Website | LinkedIn