Episodes

  • Sports On Substack: Insights + Best Practices

    Sports On Substack: Insights + Best Practices
    Nov 22 2024

    We use Substack to power the Second Nature newsletter, and on today's podcast, we are joined by our man on the inside, Austin Tedesco. In this episode, he shares insights and best practices from the world of sports content creation (and beyond).

    Show Notes:

    Substack: http://www.substack.com Austin Tedesco: https://www.linkedin.com/in/austin-tedesco-90248a59/ Lenny: https://substack.com/@lenny Feed Me: https://www.readfeedme.com/ Semafor article about Emily: https://www.semafor.com/article/11/17/2024/feed-mes-emily-sundberg-and-her-studio-mindset Ethan Strauss: https://substack.com/@houseofstrauss Mark Stein: https://marcstein.substack.com/ Laura Riley: https://substack.com/@magasin Elon Tried To Buy Substack: https://www.businessinsider.com/elon-musk-is-open-to-buying-publishing-platform-substack-2022-12 AI Study About Poetry: https://www.euronews.com/culture/2024/11/19/bard-or-bot-study-shows-readers-prefer-ai-to-human-poetry Casey Newton: https://substack.com/@platformer Brian Morrissey: https://substack.com/@therebooting Michael Easter: https://substack.com/@michaeleaster

    JOB OF THE WEEK: Substack Sports Manager: https://www.linkedin.com/jobs/view/4068288839/

    BPC: Matter of Brand: https://amatterofbrand.substack.com/ Brand New Story: https://brandnewstory.substack.com/ Clare de Boer: https://substack.com/@claredeboer Field Report: https://steveholmberg.substack.com/ Trail Mix: https://wearetrailmix.substack.com/
    Speedhimon: https://bendhiman.substack.com/
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    1 hr and 1 min
  • Grab Bag & Galaxy Brainstorming

    Grab Bag & Galaxy Brainstorming
    Nov 19 2024

    Another classic bro-pod with Aaron and Dylan, running through a grab bag of topics from the response to our latest episode with Outside's CEO to some galaxy brain ideas that will surely impact the outdoor industry. We pulled a few more questions from the AMA list as well, not to mention a huge opportunity for someone to capture the job of the week.

    Show Notes:

    Second Nature Slack: https://www.launchpass.com/second-nature

    Robin Thurston Podcast: https://youtu.be/B6GZn1TrrBE

    The SF Peninsula: https://www.thesanfranciscopeninsula.com/

    Job of The Week - Whoop: https://jobs.lever.co/whoop/55b6782a-cfc0-4543-8fbe-882880448c18

    Andy Walshe (Human Performance): https://andywalshe.com/about-andy-walshe/

    BPC:

    Flavored KetoneIQ: http://www.ketone.com/Freetrail30

    Oversubscribed (Book): https://amzn.to/4hNcjfd

    Women's Premier Lacrosse League: https://www.espn.com/lacrosse/story/_/id/42364549/premier-lacrosse-launching-women-league-2025

    Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

    Meet us on Slack: https://www.launchpass.com/second-nature

    Follow us on Instagram: https://www.instagram.com/secondnature.media

    Subscribe to our newsletter: https://www.secondnature.media

    Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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    1 hr and 3 mins
  • Time To Get Serious: Simon Freeman

    Time To Get Serious: Simon Freeman
    Nov 15 2024

    Simon Freeman from Like the Wind, one of the original (and best) running media publications joins the podcast to talk about the early days of LtW and how he balanced it with the rest of his life and responsibilities (including being CEO and exiting his other company) over the past ten years.

    Simon has also created a special LtW Discovery Offer for listeners/viewers of Second Nature, which you can redeem here: http://bit.ly/ltw-SecondNature

    Show Notes:

    Like the Wind: https://www.likethewindmagazine.com/

    Rouleur Magazine: https://www.rouleur.cc/

    The Ride Journal: http://theridejournal.com/

    Freestak: https://www.freestak.com/

    TRE: https://www.therunningevent.com/

    LtW Substack: https://likethewindmag.substack.com/


    BPC:

    Simon: Freetrail (http://www.freetrail.com) and Super Rider (http://superrider.tv)

    Aaron: Rapha Films "On The Up" - https://www.youtube.com/watch?v=wTEP1kfAoGc

    Dylan: Vuori's latest fundraising round: https://insider.fitt.co/vuori-raises-825m-hits-5-5b-valuation/

    Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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    1 hr and 9 mins
  • The Vision of Outside

    The Vision of Outside
    Nov 12 2024

    Robin Thurston, CEO of Outside, joins Second Nature for a discussion about the focus on supporting the entire ecosystem and experience for every user on the platform. We dig into what it means to build the vision of Outside and how that translates in a meaningful way (and how difficult it can be to achieve).

    Show Notes: Outside: https://www.outsideinc.com/

    Outside Online: https://www.outsideonline.com/home

    Trailforks: https://www.trailforks.com/

    Gaia GPS: https://www.gaiagps.com/

    Map My Fitness: https://www.mapmyfitness.com/us/

    Alex Hutchinson "Endure" (Book): https://amzn.to/4fH9M4y

    Outside Festival: https://festival.outsideonline.com/

    Groundswell Experiential Agency: https://groundswellxm.com/

    Superfly: https://superf.ly/

    Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

    Meet us on Slack: https://www.launchpass.com/second-nature

    Follow us on Instagram: https://www.instagram.com/secondnature.media

    Subscribe to our newsletter: https://www.secondnature.media

    Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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    1 hr and 2 mins
  • Second Nature Turns 50 - Ask Us Anything

    Second Nature Turns 50 - Ask Us Anything
    Nov 8 2024
    We made it! 50 episodes deep and we are just getting started. To celebrate this milestone, Dylan and Aaron fielded 10 questions from the Slack Channel for this special edition "Ask Me Anything" episode. A big thank you to everyone in the Second Nature Slack that contributed questions, and thank you to everyone who has been following along with the podcast. We are grateful for your support! Show Notes: Compass and the Nail: https://amzn.to/3UK2nJv The Creative Act: https://amzn.to/3UK2nJv Radical Acceptance: https://amzn.to/4eh9r7f The Daily Stoic: https://amzn.to/3UIfOcK War Of Art: https://amzn.to/3UIfOcK The Infinite Game: https://amzn.to/3Z7hEa5 That Triathlon Life: www.thattriathlonlife.com Jamie O'Brien: https://jamieobrien.com/ Travis Rice: https://www.instagram.com/travisrice/?hl=en Gorge Waterfalls Race: https://www.daybreakracing.com/gorge-waterfalls Christian Dunn Design: https://www.instagram.com/christianmdunn/?hl=en TrailCon: https://trailconference.com/ Invest Like The Best: https://podcasts.apple.com/us/podcast/invest-like-the-best-with-patrick-oshaughnessy/id1154105909 Pat McAfee: https://www.youtube.com/channel/UCxcTeAKWJca6XyJ37_ZoKIQ Tetragrammaton: https://www.tetragrammaton.com/ My First Million: https://www.mfmpod.com/ Colin + Samir: https://www.colinandsamir.com/ Vans Warped Tour: https://www.vanswarpedtour.com/ The North Face: https://www.thenorthface.com/en-us Ian Gates (IP, Patent, Legal): https://krdglaw.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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    1 hr and 9 mins
  • How SENDY Is Closing The Loop On Outdoor Gear

    How SENDY Is Closing The Loop On Outdoor Gear
    Nov 5 2024

    Ian deQueiroz founded SENDY with action sports icons Travis Rice and Cameron Zink, and it's a platform where outdoor enthusiasts can buy or rent gear for nearly every outdoor activity imaginable. But there is so much more to this process than just posting up a buy/sell forum with gear, and Ian shares a mountain of insights about finding the right partners, technical stack, and maintaining community. We also learn how AI is becoming part of the process, and in the process, we uncover another strong contender for our galaxy brain concept from a few episodes back.

    Show Notes:

    SENDY: https://www.sendy.io

    Ian deQueiroz: https://www.linkedin.com/in/ian-dequeiroz/

    Travis Rice: https://www.instagram.com/travisrice/

    Cam Zink: https://www.instagram.com/camzink/

    Kelly Slater's Wave Co: https://www.kswaveco.com/

    Guayaki: https://guayaki.com/

    Ukrainian Story: https://www.forbes.com/sites/michellebruton/2023/05/03/amid-russian-invasion-a-ukrainian-development-team-brought-outdoor-gear-app-sendy-to-life/

    KEH (Camera): https://www.keh.com/

    Turo (Cars): https://turo.com/ LibTech Snowboards: https://www.lib-tech.com/

    BPC:

    Palo Alto - Matthew Harris (Book): https://amzn.to/4f0t6JX

    Founding Sales - Peter Kazanjy (Book): https://amzn.to/3NPgNUH

    The Cold Start Problem - Andrew Chen (Book): https://amzn.to/48vGEuo

    Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

    Meet us on Slack: https://www.launchpass.com/second-nature

    Follow us on Instagram: https://www.instagram.com/secondnature.media

    Subscribe to our newsletter: https://www.secondnature.media

    Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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    1 hr and 2 mins
  • What It Takes To Produce Red Bull Rampage

    What It Takes To Produce Red Bull Rampage
    Nov 1 2024

    Twenty-three years ago, Todd Barber and a handful of freeride mountain bikers started an event that opened the doors to one of the most exciting disciplines in the sport. Red Bull Rampage has made a huge impact, and Todd and his team are continuing to grow the sport through the launch of Natural Selection - Bike, an event that is slated to launch next year in Queenstown. Throughout this discussion, we talk about the struggles and successes of putting together some of the biggest and most impactful events in the sport of mountain biking - including key moments of progression along the way, notably this year's inclusion of a women's category at Red Bull Rampage.

    Show Notes:

    Red Bull Rampage: https://www.redbull.com/us-en/events/rampage

    Natural Selection Tour: https://www.naturalselectiontour.com/

    Proving Grounds: https://www.instagram.com/provinggroundstour/

    Josh Bender: https://www.youtube.com/watch?v=dMTvzu4ojcU&pp=ygULam9zaCBiZW5kZXI%3D

    Paul Crandell (Original Red Bull VP): https://www.linkedin.com/in/paul-crandell-9974ba27/

    Red Bull Recon: https://www.youtube.com/watch?v=VAPuKy9p9Xg

    Oakley Icon Sender (from Rampage): https://www.youtube.com/watch?v=KnLGB7rqOis&pp=ygUSb2FrbGV5IGljb24gc2VuZGVy

    Natural Selection - Bike: https://www.naturalselectiontour.com/nst-bike

    Search For The Next Proving Grounds: https://www.pinkbike.com/news/full-film-the-search-for-the-next-proving-grounds.html

    Red Bull King Of The Rock: https://www.youtube.com/watch?v=fzGtAVqzkow

    Hell Barge: https://youtu.be/oQA05rsD9ns?si=zuNdFJh35-fgn70O

    BPC:

    Natural Selection: https://www.naturalselectiontour.com/

    Where The Trail Ends (Film): https://www.redbull.com/us-en/trailer-videos/where-the-trail-ends
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    1 hr and 1 min
  • The New NNormal: Building An Outdoor Brand

    The New NNormal: Building An Outdoor Brand
    Oct 29 2024
    Sito Luis Salas and Jordi Lorenzo sit down with Second Nature to talk about the formation of NNormal, the importance of Kilian Jornet's involvement, and the future of the brand. In this unfiltered discussion, we dive into the triumphs and struggles of building a brand - as well as the power of content as "oxygen" to aid growth. Show Notes: NNormal: https://www.nnormal.com/ Kilian Jornet: https://www.instagram.com/kilianjornet/ Lymbus: https://www.lymbus.com/en Camper: https://www.camper.com/ The Alpine Connections: https://blog.nnormal.com/alpine-connections-completed/ Elhousine Elazzaoui: https://www.youtube.com/watch?v=DKjG8AikN-8 Kboix Technology: https://www.nnormal.com/en_US/content/kboix Yvon Chouinard "Let My People Go Surfing" (book): https://amzn.to/3BV5Uyf Kilian Foundation: https://www.kilianjornetfoundation.org/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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    55 mins