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What happens when you sell your thriving Amazon brand to a $3B aggregator... and then watch them destroy everything you built?

That’s exactly what happened to Ben Leonard, the founder of Beast Gear—a strength and conditioning brand that became Thrasio’s first European acquisition. But here’s the twist: Ben got the brand back. And now, he’s sharing the *entire resurrection journey in public.

In this no-BS episode of **eCommerce OS Fast Track**, we break down:

• The inside story of selling to Thrasio and what really went down
• The operational chaos that led to the brand's collapse
• Why most Amazon aggregators failed (and what founders can learn)
• How Ben is rebuilding the brand with radical transparency
• Tactical moves for DTC revival, email capture, content, and CX
• What *NOT* to do when scaling through acquisition

Whether you’re building a $1M brand or eyeing an 8-figure exit, this is essential viewing. Ben’s story is a cautionary tale, a comeback playbook, and a masterclass in eCommerce brand-building rolled into one.

Hit the bell to follow the full turnaround in real time.

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Work with Jordan personally at www.ecommerceos.co

Work with social commerce club at www.socialcommerceclub.com

Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies

Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about

Most ecommerce brands are stuck on the same treadmill — chasing paid traffic, tweaking ads, and watching customer acquisition costs rise every quarter.

But what if the highest-leverage growth channel you’re ignoring… is already sitting in your inbox?

In this episode of Secrets to Scaling Your Ecommerce Brand, host Jordan West is joined by Marc Rodill, passive revenue strategist and creator of the Reverse JV Method — a counterintuitive growth system designed to help brands tap into free, warm traffic without burning cash on paid ads or giveaways.

Marc breaks down how top-performing ecommerce brands are using joint ventures to grow faster, strengthen customer loyalty, and boost profits — all without increasing fulfillment or ad spend.

Here’s What You’ll Learn:

• Why 95% of brand partnerships flop — and how to fix them fast
• The “Frictionless JV” model that works even if you have a tiny list
• How to create revenue streams with zero fulfillment costs
• The psychology of building trust with bigger brands (without begging for collabs)
• Real-world examples of JV deals you can steal and use this week
• Why media and audience ownership are the new ecommerce superpowers in 2024

Follow Marc Rodill on:

Site: https://10minuteecomsuccess.com/

LinkedIn: linkedin.com/in/marcrodill

Whether you’re doing $50k/month or leading a multi-7-figure team, this episode will change how you think about growth.

No ad spend. No CAC. Just smart strategy — and untapped partnerships hiding in plain sight.

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Thousands of Amazon sellers are hitting a hard ceiling. Marketplace margins are razor-thin. You don’t own your customer. And scaling feels like you're stuck in someone else's sandbox.

So, how do you break out?

In this power-packed episode of Ecommerce OS Fast Track Sessions, Jordan West is joined by 8-figure Amazon seller Charles Chakkalo, who’s navigating the exact transition from Amazon dominance to owning the DTC game.

Together, they unpack the mindset, systems, and strategies required to go from platform prisoner to brand-first operator—without burning out or bleeding cash.

What You’ll Learn in This Episode:

• The mindset shift every Amazon seller must embrace before launching DTC
• Why community and email marketing are the hidden engines of DTC growth
• How Charles is building DTC infrastructure—starting from zero owned audience
• The power of TikTok Shop + Shopify as a dual-channel growth strategy
• A step-by-step walkthrough of Amazon’s external traffic strategy to boost ranking and cut fees
• How to leverage PixelMe and AI tools to own attribution and maximize LTV
• The difference between demand capture vs. demand generation—and how to win at both

Whether you’re an Amazon seller ready to own your customer data, or a DTC brand trying to build real community, this episode is your roadmap to unlocking sustainable scale.

Follow Charles Chakkalo on:

Site: https://chakkalo.com/

LinkedIn: linkedin.com/in/charleschak

Twitter: https://x.com/CharlesEcom1

Drop a comment if this episode resonated—or tell us where you’re stuck in the Amazon-to-DTC journey.

Don’t forget to like, subscribe, and hit the bell for more fast-track sessions like this one.