Selena Gomez: Billion-Dollar Mogul, Disney Return, and Instagram Queen in 2025
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Selena Gomez: Billion-Dollar Mogul, Disney Return, and Instagram Queen in 2025
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About this listen
Selena Gomez is once again dominating both headlines and social feeds this week, making waves across entertainment, business, and pop culture. The news that has fans—and industry watchers—buzzing most is her announced return to the Disney universe. According to MySanAntonio and Sanilac Broadcasting, Selena will reprise her beloved role in Season 2 of the Wizards of Waverly Place reboot, now titled Wizards Beyond Waverly Place, set for fall 2025. The reaction online has been explosive, with nostalgia and anticipation running high. This marks her first on-screen return to the franchise in over a decade and signals a major career full-circle moment likely to be a defining chapter in her biography.
In other major milestones, Brand Vision reports that Selena Gomez’s net worth in 2025 is estimated between $700 million and $1.3 billion, thanks primarily to her majority stake in Rare Beauty. The makeup line, which only launched in 2020, has exploded with annual sales topping $350 million and a valuation above $2 billion. Selena’s 51 percent ownership means she’s not just a celebrity spokesperson—she’s a true beauty mogul in the unicorn club. She continues to donate a portion of proceeds to her Rare Impact Fund, supporting mental health initiatives, which cements both her business and philanthropic legacy.
Her entertainment career is by no means on the back burner. She still commands $6 million per season as both star and executive producer of Only Murders in the Building on Hulu. And with more than 400 million Instagram followers, she’s among the world’s most influential social media personalities, commanding up to $2.5 million per sponsored post. Her brand deals remain lucrative, including long-term tie-ups with Puma and Coach worth tens of millions collectively.
On social media, her recent look has been making the rounds, as she bucks the trend of going short for summer and instead debuts extra-long hair, as seen on her official Instagram. She also made a recent appearance leaving The Tonight Show Starring Jimmy Fallon in New York City, a moment captured by fan accounts on July 2, 2025—fueling plenty of chatter and speculation about new projects, though nothing official has been confirmed yet.
There are also persistent comparisons between Selena and other female stars, most recently Hailey Bieber, regarding net worth and influence. According to IMDb News, Selena now heads a billion-dollar firm and is broadly considered one of the richest and most powerful women in entertainment.
All signs indicate that Selena Gomez is not just maintaining relevance but rewriting the playbook for multihyphenate celebrity success in 2025, blending nostalgia, business savvy, and authentic influence on her own terms.
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