Sell With Authority

By: Predictive ROI
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  • Summary

  • The Sell with Authority Podcast is all about helping marketing agencies sell more of what they do for a higher price. How do you attract a steady stream of well-prepared prospects into your sales pipeline? How do you step away from the sea of competitors so you stand out? How do you price your services? How do you get clients to say yes to your proposal? Each episode contains valuable insights, recommendations, and tangible examples of best practices — not theoretical prose. Every step — every tool you need to establish your authority position, to grow and nurture your audience, and to sell more of what you do is all here in full transparency. The podcast is hosted by Stephen Woessner, CEO of Predictive ROI. And — Drew McLellan, CEO of Agency Management Institute and co-author with Stephen of the book “Sell with Authority”, will be a frequent guest expert and contributor.
    Copyright 2021 - Predictive ROI
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Episodes
  • How to Nurture Leads with Excellence, with Hannah Roth

    How to Nurture Leads with Excellence, with Hannah Roth
    Sep 25 2024
    Before I tell you about today’s episode of Sell With Authority, I want to share a quick update on our upcoming 2-day Intensive happening Wednesday and Thursday, November 6th & 7th, on Zoom. We’d love for you to join us as our free guest if you haven’t already RSVP’d! During these sessions, we slice apart Predictive’s best strategies for helping agencies sell more of what they do. We break everything down — with full transparency so you can take and apply the key takeaways directly to your agency. Our goal for the November Intensive? To help you nurture leads with excellence — so you can sell more of what you do. Back in July, we offered 30 guest seats, and they were reserved almost immediately. This time, we’ve opened up 100 guest seats for November — they’ll go just as fast. Would you like to join us as our free guest on November 6th & 7th? Here’s the magic — the Intensive is a private, client-only event: no selling, no pitching — just pure value. You’ll be one of us, learning and collaborating with other agency owners. If that sounds helpful, just shoot me an email with the word “ONWARD,” and I’ll send you all the details, calendar invites, and private Zoom links you’ll need. My email is stephen@predictiveroi.com. Speaking of nurturing leads with excellence — it’s only fitting that I invited today’s guest expert, Hannah Roth, our Director of Strategy and resident Mad Scientist here at Predictive. Hannah works with agency owners and their teams daily to raise the bar on their nurture content, helping them sell more of what they do. In addition to leading strategy, Hannah also heads up Right-Fit Clients University. If you’ve ever downloaded one of our eBooks, strategic frameworks, or seen results from one of our Predictive Lab experiments — Hannah was instrumental in designing and leading that process. If you take and apply the insights and action steps Hannah shares today, you’ll nurture leads with excellence, remove friction from your sales process — and yes — sell more of what you do. A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 30-days. You can find Conduit and all their helpful insights and smarts here. What you will learn in this episode: What it means to nurture relationships with right-fit prospectsWhy nurturing a prospect is a critical part of a strategic, relationship-focused sales processWhat an effective nurture process looks likeHow to close the gap between building a community and lead genHow you can join us as our free guest at the November Intensive Download our Free Frameworks to Help You Sell More of What You Do: Go here to download our WHO Framework™: Replace your dry sales pipeline with a steady stream of right-fit clients. Go here to download our WHAT Framework™: Design your irresistible offer and sell it for a premium-priced fee. Go here to download our HOW Framework™: Put a proven sales process into place and close 80% of your proposals. Go here to download our How You Help Framework™: Use this framework to make yourself an easy YES! for clients. Resources: Website: www.predictiveroi.comVisit our newly expanded Resource LibraryJoin us in our free How to Fill Your Sales Pipeline Facebook GroupStephen’s LinkedIn: www.linkedin.com/in/stephenwoessner/Order your free paperback or Kindle copy of our Book: Sell with Authority
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    41 mins
  • How to Build a Content Blueprint, with Lisa Evano

    How to Build a Content Blueprint, with Lisa Evano
    Sep 18 2024

    This episode of Sell With Authority is packed with insights around a BIG topic — building a methodology that will not only earn — but keep your agency in that coveted strategic seat at your client’s table.

    But — building a methodology is just the first step. Once you have it, you’ve got to talk about it, and you’ve got to build a content strategy around it.

    It’s what we call the Content Blueprint — and we pull back the curtain on building a Content Blueprint with the help of today’s guest expert, Lisa Evano.

    Lisa is the President of Counterpart, and their mission is to help clients implement a sales enablement system that actually gets adopted by their salesforce.

    Lisa is joining Hannah Roth and me to help us sift through these big topics — methodology, content blueprint, and selling outcomes instead of selling stuff — and how she is leading her team down this very path.

    If you take and apply the golden nuggets Lisa shares in this episode, you’ll be able to not only put your methodology on paper — but get crystal clear about how to talk about it to stay in that strategic seat at your client’s table.

    A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 45 days. You can find Conduit and all their helpful insights and smarts here.

    What you will learn in this episode:
    • How customer-centric processes can prevent inefficiency and fuel growth
    • Key steps to preparing and implementing effective employee training from day one
    • Why reinforcing core values can significantly improve employee satisfaction and retention
    • Strategies for ensuring sales teams utilize the materials created by marketing to run like a well-oiled machine
    • The 9 needs of adoption critical for successful sales enablement
    • How value-based selling can create stronger relationships and boost your bottom line

    Resources:

    • Website: www.counterpartcd.com
    • LinkedIn Business: https://www.linkedin.com/company/counterpart/
    • Instagram: https://www.instagram.com/hellocounterpart/
    • YouTube: https://www.youtube.com/channel/UCgr_j6UiaDsA8_dg5lQfGaQ
    • Vimeo: https://vimeo.com/counterpartcd
    • Behance: https://www.behance.net/hellocounterpart
    • SlideShare: https://www.slideshare.net/counterpartCD

    Additional Resources:

    • Website: www.predictiveroi.com
    • Visit our newly expanded Resource Library
    • Join us in our free How to Fill Your Sales Pipeline Facebook Group
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    31 mins
  • Strategic Inspiration for Innovation and Vision, with Lori Jones

    Strategic Inspiration for Innovation and Vision, with Lori Jones
    Sep 11 2024

    For this episode of Sell With Authority, we have a special treat for you — we’re taking a big twist.

    We’re celebrating a significant milestone — episode 500 of StrategyCast, hosted by the brilliant Lori Jones. Lori is a seasoned marketing executive with a proven track record in strategic communications.

    Her expertise spans innovation, disruption, and visionary leadership — making her a standout in the agency space.

    For this milestone episode, Lori graciously allowed me the honor of interviewing her — flipping the script and delivering golden nuggets of wisdom galore.

    If you and your team are looking to maximize strategies and tactics that can help you close out 2024 strong — or to push past a plateau in your biz dev — don’t miss this opportunity to learn from Lori.

    A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 30 days. You can find Conduit and all their helpful insights and smarts here.

    What you will learn in this episode:
    • Why innovation, disruption, and vision are meaningful words for Lori
    • Maximizing technology and strategy for right-fit clients
    • Differentiating your agency from the sea of competitors
    • Emerging trends in marketing and communications that we should be paying attention to
    • Ways to adapt to recent innovations in marketing and strategy
    • How to streamline the sales process by removing friction
    • Examples of successful innovative marketing strategies

    Resources:

    • Podcast: https://strategycast.com/
    • Website: https://avocetcommunications.com/
    • LinkedIn Business: https://www.linkedin.com/company/avocet-communications/
    • LinkedIn Personal: https://www.linkedin.com/in/lorisutoriusjones/
    • Facebook Business: https://www.facebook.com/AvocetCommunications/
    • Twitter Business: https://twitter.com/AvocetComm
    • Twitter Personal: https://www.linkedin.com/in/lorisutoriusjones/

    Additional Resources:

    • Website: www.predictiveroi.com
    • Visit our newly expanded Resource Library
    • Join us in our free How to Fill Your Sales Pipeline Facebook Group
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    51 mins
Leadership Marketing Economics
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