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In this episode of Selling on Giants, we dive into Amazon account health with John Cavendish, CEO of Seller Candy.

From unexpected suspensions to policy violations, we cover what you NEED to know to keep your account safe!

Key Takeaways:
✅ Know Your Metrics – Monitor shipment times, defect rates & customer feedback
✅ Avoid Suspensions – Stay compliant with Amazon’s policies & address reviews proactively
✅ Fix Issues Fast – Use John’s 3-step process for quick listing reinstatement
✅ Think Long-Term – Build a strong foundation to prevent future account health risks

Maintaining Amazon Account Health

• Account health is crucial for Amazon sellers as it affects business operations and profitability. Key metrics for account health include shipment times, customer feedback, defect rates, and the voice of the customer.
• Consistently monitoring these KPIs through the account health dashboard helps sellers catch potential issues early before they escalate.
• Common causes of account suspension include policy violations (such as unauthorized drop shipping), poor customer reviews, and high return rates. Sellers must ensure compliance with Amazon guidelines, proactively address customer feedback, and maintain clean product listings to avoid suspensions.
• A three-step process for reinstating suspended listings: open a case to document the issue, sanitize the listing using the category listing report, and only escalate once the underlying issues are resolved. This method helps shorten resolution times significantly.

Common Threats to Amazon Account Health

• Amazon account health can decline due to various factors, leading to potential account suspensions, listing suppression, and negative impacts on business continuity.
• The deterioration of account health can lead to long-term consequences, with suspension being the worst-case scenario, though sellers might also experience suppressed listings and loss of business opportunities.

Prevention Strategies for Account Suspension

• Sellers should avoid any activity that violates Amazon's Terms of Service, such as unauthorized drop shipping, which can trigger account suspensions.
• Ensuring product quality and managing customer feedback are key components; issues like high return rates and negative reviews can also impact account and product statuses.
• Sellers need to monitor their metrics closely, especially if they deal with multiple brands, as complaints from any one brand could affect their overall account health.
• Proactively checking the voice of the customer and ensuring compliance with Amazon guidelines can minimize risks associated with account health.

Best Practices for Resolving Account Health Issues

• Documentation is critical when navigating account health issues. Organized records of compliance documents, product specifications, and interactions with Amazon can streamline the resolution process.
• A systematic approach for handling product suppression: first, obtain a case number from seller support, then enable the category listing report to sanitize listings, and finally, follow up persistently to achieve resolution.
• Utilizing case management efficiently can shorten response and resolution times—especially in time-consuming cases of listing suppression.
• Continuous communication and establishing effective documentation practices are essential to tackle challenges presented by Amazon Seller Support.

Want to keep your Amazon business running smoothly?
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Amazon’s Seller Forums are flooded with frustration—listing hijackings, brand name takeovers, and a support system that’s still allergic to urgency. We break down Amazon’s updated reporting process, why it still falls short, and what sellers can do to protect their listings.

Meanwhile, Walmart Fulfillment Services is stepping up with 9 new seller-focused upgrades—including prep services, expanded capacity, and WFS-only support. It’s the clearest sign yet that Walmart wants to be a serious fulfillment player.

Also this week: Amazon Ads launches Twitch Creator Sponsorships. You can now sponsor streamers directly inside the ad console, giving your brand a trackable, mid-funnel visibility boost—especially with Gen Z audiences.

Here’s what else we cover:

• Amazon starts auto-adjusting inbound FBA fees if your shipment dimensions are off. No warning. No appeals. We explain how to avoid overcharges.
• “Beige Clean Girl” aesthetic lawsuit dismissed. What this means for design trends, influencer branding, and creative freedom.
• AI-generated audio summaries of product listings are in pilot mode. If your listing sounds like keyword soup, Alexa will serve it cold.
• Alexa now reads daily news using generative AI. Another step in Amazon’s voice-first strategy—and a signal that your listings need to sound good aloud.
• The next era of eCommerce is immersive and creator-led. Think virtual storefronts, shoppable livestreams, and creators as brand storytellers.
• Americans will spend 7% of their lives on social media. If your brand’s not showing up with native content, it’s invisible.
• Tariff whiplash returns. Trump-era tariffs struck down, then temporarily reinstated. We break down what this means for sourcing and pricing.
• Alibaba’s “instant commerce” play tops 40M orders/day. Localized, sub-2-hour delivery isn’t a grocery gimmick—it’s the future.

Timestamps:
00:00 – Intro
01:10 – Amazon Hijackings and Brand Abuse
05:20 – WFS Adds 9 Features
09:00 – Twitch Sponsorships via Amazon Ads
12:15 – BellaVix Plug
13:00 – FBA Fee Measurement Changes
16:30 – Beige Aesthetic Lawsuit
18:20 – AI Listing Summaries
20:15 – Alexa News Recaps
22:00 – Immersive eCommerce Trends
25:10 – Social Media Usage Stats
27:20 – Tariff Ruling
29:00 – Alibaba’s Instant Commerce Surge

About the Show
Selling on Giants – eCommerce News & Updates is your weekly breakdown of what matters across Amazon, Walmart, and Shopify. Hosted by Mr. Will from BellaVix, we cut through the noise and deliver insights for sellers, operators, and marketers who want to stay sharp—and win.

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In this episode of Selling on Giants, we dive deep with Dylan Lam, founder of Omirank, to uncover the 4-step formula that helps eCommerce sellers build a sustainable and profitable product launch strategy on Amazon.

Key Takeaways:

1️⃣ Product Development & Validation: Craft a Unique Selling Point (USP) to stand out in the market.

2️⃣ Product Audience Engagement: Test your concept with low-cost validation methods like social media polls and reviews.

3️⃣ Audience Building & Identification: Use external platforms like Facebook and TikTok to target the right audience.

4️⃣ Crowdfunding for Product Launch: Leverage platforms like Kickstarter to raise funds and build initial buzz.

Step 1 - Product Development and Validation

• Having a unique selling proposition to differentiate products from competitors and achieve greater market appeal.
• Early examples of product evolution include transitioning from simple products (e.g., a standard water bottle) to more advanced versions (e.g., a titanium bottle with health indicators).
• Sellers must identify innovative features to include in their products, adapting to technological advancements and changing consumer behaviors.
• Tools like Helium 10 and social media polls can be utilized for market research and product concept validation.

Step 2 - Audience Engagement

• In this phase, sellers engage with potential customers to validate their products before launch.
• Low-cost validation techniques such as social media polls and ad campaigns to gauge market interest.
• The goal is to determine if potential customers are emotionally connected to the product and if it stands out in the marketplace.
• Testing ads on platforms like Facebook and TikTok is recommended, as these can generate more engaging and visual content to assess audience interest.

Step 3 - Audience Building and Identification

• Once the initial audience is engaged, Dylan highlights the importance of expanding this audience through targeted outreach.
• Key metrics to monitor include Cost Per Click (CPC) and Cost Per Acquisition (CPA), which will inform future marketing strategies and budgeting.
• By identifying three distinct audience segments through targeted advertising, sellers can better understand where to allocate resources for maximum impact.
• An initial reservation fee of $1 can serve as a commitment tool to measure the audience's genuine interest in the product.

Step 4 - Crowdfunding for Product Launch

• Crowdfunding platforms, such as Kickstarter or Indiegogo, serve as venues for launching products and securing initial funding.
• This process helps to build a community of engaged customers while generating buzz around the product before it hits the market.
• It allows sellers to create a pre-launch strategy that connects directly with interested consumers, ensuring a smoother transition into full-scale marketing and sales.
• Understanding which audience segments react positively during crowdfunding helps inform future operational decisions.

Ready to transform your next product launch and dominate Amazon?