Selling the South: How 'Southern' brands become part of someone's identity Podcast By cover art

Selling the South: How 'Southern' brands become part of someone's identity

Selling the South: How 'Southern' brands become part of someone's identity

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 From a buttery Bojangles biscuit to a classic cold bottle of Cheerwine — these brands do not just sell a product, they sell the “South.” Through commercials, slogans and stories, we’re diving into the world of Southern brands and how they shape identity, nostalgia, and market the region to itself and all around the world.
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