You know how Taylor Swift has her eras? Each one tells a story, has its own vibe, and takes us on a journey. That’s exactly what I’m diving into in this episode.

I’m breaking down how you can use the same idea to build your own Binge & Buy Reel Series—a content strategy that makes people want to stick around, scroll back, and then buy from you without feeling sold to. We’re not just posting for the sake of it anymore. We’re creating a universe that’s cohesive, intentional, and iconic to you.

In this solo chat, I’m giving you the framework to make your content build on itself, speak directly to your audience, and move them from “just watching” to actually wanting to work with you. No fluff, just real talk and steps you can actually run with.

If you’ve been feeling stuck with what to post or how to show up consistently, this episode is the permission slip you’ve been waiting for.

🎁 Want a content universe template to map this out for yourself?

Take a screenshot of this episode, share it to your stories, and tag @thesocialimpact.co and @shegotluckypodcast—and I’ll DM it straight to you!

👑 Ready to build your own Eras-level content?

Join Queen of the Screen and let’s start creating content that not only looks good—but feels right and actually works.

➡️ https://alisha-marfatia.mykajabi.com/offers/Rp2aWB6t/checkout

🎧 Tune in now and DM me your biggest aha moment—because your content era is calling, and it’s about to get binge-worthy.

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Want more?

1. Hit follow! New episodes of She Got Lucky drop every Tuesday.

2. Get my ⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!

➡️ https://alisha-marfatia.mykajabi.com/freereelschallenge

3. Want to be on the podcast? Send Alisha a voice message via ⁠⁠Instagram⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode. You can also follow her on her Insta to be updated!

➡️ https://www.instagram.com/thesocialimpact.co/

4. Connect with Alisha on ⁠⁠LinkedIn

➡️ https://www.linkedin.com/in/alisha-marfatia/

Let’s be honest — so often we hear someone say, “She just got lucky.” But when you really zoom in, what looks like luck is actually years of showing up, doing the inner work, and choosing growth over comfort again and again.

In today’s episode, I chat with the brilliant Sarah Lambert about what it actually takes to create success in business and life — and spoiler alert: it’s not just good timing or the right strategy.

We talk about:

• The mindset shifts that moved Sarah from her corporate job into building a thriving online business

• Why awareness is the real game-changer when it comes to ditching limiting beliefs

• The pressure to be the “good girl” in business (and how that holds us back more than we think)

• And what it means to take radical responsibility for your life — even when it’s uncomfortable

We also dig into what high impact coaching really looks like and how it’s so much more than giving advice — it’s about holding space for deep transformation. And if you’re someone who feels like you need to save your clients or carry their outcomes? This one’s a must-listen.

This episode is a powerful reminder that self-empowerment doesn’t come from doing more — it comes from doing the right inner work, creating space for presence, and learning to back yourself fully.

🎧 Tune in now and come back to this one anytime you need to get out of your own way.

💬 Loved this chat?

Message me on Instagram and tell me your biggest takeaway — or tag the pod so I can cheer you on.

Connect with Sarah on Instagram: https://www.instagram.com/thesarahlambert/

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Want more?

1. Hit follow! New episodes of She Got Lucky drop every Tuesday.

2. Get my ⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!

➡️ https://alisha-marfatia.mykajabi.com/freereelschallenge

3. Want to be on the podcast? Send Alisha a voice message via ⁠⁠Instagram⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode. You can also follow her on her Insta to be updated!

➡️ https://www.instagram.com/thesocialimpact.co/

4. Connect with Alisha on ⁠⁠LinkedIn

➡️ https://www.linkedin.com/in/alisha-marfatia/

USE THE CODE SGLPOD50 AND GET 50% OFF FOR THE PINNED REELS SYSTEM PROGRAM!

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You know that feeling when you’ve spent hours creating content, but it doesn’t actually lead to sales? Yep, we’ve all been there. But what if I told you there’s a way to turn your Instagram profile into a mini sales machine—without constantly posting or chasing leads?

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In this episode of She Got Lucky, I’m diving into the power of Instagram’s pinned posts and how they can drive consistent, passive sales when done right. We’re talking about more than just picking three random posts to pin—we’re building a strategic system that works for you 24/7.

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We’ll cover:

✔ The real reason your pinned posts aren’t converting (yet!)

✔ The must-have elements of a high-converting pinned post

✔ Why binge & buy content is the secret to keeping visitors engaged

✔ How to structure your Instagram like a shopfront—so people instantly know what you offer

✔ The automation hacks that make selling effortless

✔ Why video content beats static posts every time (and how to leverage it!)

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If you’ve been relying on posting and hoping for the best, it’s time for a smarter approach. This strategy can literally increase your sales overnight—without adding more to your workload.

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🔥 Ready to make Instagram work for you instead of the other way around? Tune in now, and let’s get those passive sales rolling!

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🎙 Listen now on Spotify, Apple Podcasts, or wherever you tune in.

💬 After listening, drop a comment: What’s one thing you’ll tweak in your pinned posts?

📲 DM me on Instagram [@thesocialimpact.co] if you have questions—I’d love to chat!

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Want more?

1. Hit follow! New episodes of She Got Lucky drop every Tuesday.

​

2. Get my ⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!

➡️ https://alisha-marfatia.mykajabi.com/freereelschallenge

​

3. Want to be on the podcast? Send Alisha a voice message via ⁠⁠Instagram⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode. You can also follow her on her Insta to be updated!

➡️ https://www.instagram.com/thesocialimpact.co/

​

4. Connect with Alisha on ⁠⁠LinkedIn

➡️ https://www.linkedin.com/in/alisha-marfatia/