• Shift Your Brand from LOW Status to HIGH Status in 46 Mins

  • Jan 14 2025
  • Length: 47 mins
  • Podcast

Shift Your Brand from LOW Status to HIGH Status in 46 Mins

  • Summary

  • Want to build a premium brand that people are willing to pay more for?

    Brands today need more than great products—they need great storytelling. In this episode, we cover the power of mood boards and how visual storytelling creates high-status brands. From exclusive aesthetics to the importance of association, we break down how top brands are outperforming traditional product promotions with lifestyle-focused content. Don’t miss this masterclass in modern branding strategy!

    Here’s 5 things you can get done faster on Wix Studio:

    ● Scale content with dynamic pages and reusable assets

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    ● A/B tests are a given—create them in days, not weeks with intuitive design tools

    ● Connect tracking and analytics tools like GA4 & Semrush in seconds

    ● And manage all your clients’ social media from one dashboard

    All of that right here: https://l.marketingexamined.com/wixpo


    📱Follow Us On Social:

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    Instagram

    Alex https://www.instagram.com/alexgarcia_atx/

    Brian: https://www.instagram.com/brian_blum/

    Twitter

    www.twitter.com/@alexgarcia_atx

    www.twitter.com/@brian_blum1

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    Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg

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    https://www.marketingexamined.com

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    🎥Checkout Brians Content Agency

    https://www.nibble.studio

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    CHAPTERS:

    0:00 What You Should Expect for this Episode: Mood Board Branding & High-Status vs. Low-Status Branding

    4:34 Early Days of Social Media Content Creation

    06:08 Product Obsession to Lifestyle Obsession Shift

    07:00 Role of Association in Content Strategy

    09:42 Case Study: Nude Project

    11:38 ALD: A Dream Moodboard

    12:35 Creating an Aspirational Mood Board

    13:48 A Quick Advice for Marketers

    14:22 How the Mood Board Guides Your Content Decisions

    17:00 The Importance of Titles in Social Media Videos

    18:42 The Three Types of Video Hooks Explained

    21:40 Does Linkedin Work for Content?

    27:33 Exclusivity in High-Status Brands: How to Justify Your Price Point

    34:07 Biulding Urgency Through Scarcity

    35:22 Case Study: Saucony x Minted New York

    36:36 Building FOMO to Drive Purchase Behavior With Exclusive Product Releases

    38:00 Enemy Marketing: The Power of Storytelling in Brand Loyalty

    40:40 Why Big Brands Avoid the "Enemy Frame"

    45:30 We're Hiring!

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