If you’re still posting like a top producer but expecting people to follow you like a top leader, it’s time for a shift. In this episode of Recruiting Conversations, I break down how to reframe your social media presence to attract talent, not just clients.

Your digital brand is your recruiting reputation. I’ll walk you through a proven framework to flip your message from “I close deals” to “I build leaders.” Because if you want top talent to follow you, you need to show up like someone worth following.

[00:00] Introduction – The disconnect between producer-style social posts and recruiting outcomes.
[01:00] Why Your Brand Isn’t Working – Your profile says top producer when it needs to say top leader.
[01:30] Step 1: Define What You Want to Be Known For – Focus on your vision, your value, and your voice.
[02:30] Step 2: Elevate the Conversation – Talk less about volume. Talk more about growth, mentorship, and development.
[03:30] Step 3: Document Your Leadership – Share real moments, coaching sessions, growth wins, behind-the-scenes leadership insights.
[04:30] Step 4: Build a Consistent Posting Rhythm – Use a weekly content cadence that includes vision, wins, insights, values, and gratitude.
[05:30] Step 5: Remove Distractions – Market updates and closings? Move those to stories or separate accounts to avoid confusing your audience.
[06:00] Coaching Case Study – How one leader went from “Superman” producer to team-building recruiter in just six weeks, and started getting inbound interest fast.
[07:00] Final Challenge – Audit your social media today. If your last 10 posts don’t reflect leadership, change the message.

• People Follow Leaders, Not Closers – If your feed looks like a producer’s, it’s time to evolve your message.

• Vision, Value, Voice – Define and share what you stand for and who you're building with.

• Make It About the Team – Highlight others. Show development. Move from “look at me” to “look at us.”

• Be Consistent – Social branding works when you show up frequently and with clarity.

• Your Brand Is Either Attracting or Repelling – Be intentional. Start speaking directly to the people you want to lead.
  
  

Your next recruit is already watching. Now it’s time to give them a reason to reach out. Shift your message, step into your leadership, and let your brand do the recruiting for you.

Want help building a social presence that actually brings talent to you? Subscribe to my weekly email at 4crecruiting.com or book a strategy session at bookrichardnow.com. Let’s flip the script together.