Short Term Rental Secrets Podcast Podcast By MICHAEL SJOGREN cover art

Short Term Rental Secrets Podcast

Short Term Rental Secrets Podcast

By: MICHAEL SJOGREN
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The Short Term Rental Secrets Podcast is dedicated to providing actionable content to help new and seasoned real estate investors launch, automate and scale their Airbnb business and fast track their journey to financial freedom. You can enjoy the podcast and other free resources at www.STRsecrets.comLimitless Consulting Inc. Economics Leadership Management & Leadership Personal Development Personal Finance Personal Success
Episodes
  • Airbnb Just Rolled Out a Trap for Hosts (Opt Out Fast) | The STR Scale Show with Mike Reilly | Ep 15
    Jun 12 2025

    Airbnb’s Summer 2025 update just launched, and buried inside is a feature that could destroy your margins and expose you to serious risk.

    It’s called “Services,” and it lets guests book things like chefs, trainers, and masseuses without your approval, while you carry all the liability.

    In this episode, I break down:

    • Why this new feature is dangerous for pro hosts
    • How to opt out in 3 steps
    • How to beat Airbnb at its own game by building your own Services page
    • Why relying on Airbnb in 2025 is a bigger risk than ever


    If you’re serious about building a business (not just listing properties), this is mandatory viewing.


    03:04 - The Hidden Risk for Hosts: Guests Can Book Services Without You Knowing

    04:45 - Host Liability Risks From Airbnb Services

    05:55 - How Bad Service Experiences Can Hurt Host Reviews

    07:00 - Why Airbnb Rolled Out Services Without Consulting Hosts

    08:15 - The Simple 3-Step Process to Opt Out of Airbnb Services

    10:28 - Why Hosts Must Act Now: Collective Opt-Out Pressure Matters

    13:00 - How to Add a “Services” Tab to Your Direct Booking Website

    16:00 - Partnering With Local Providers Can Lead to Repeat Guest Referrals

    19:00 - Will Opting Out of Services Affect Airbnb Search Rankings?

    22:00 - Airbnb Is Targeting Hobby Hosts—What It Means for Pros

    23:30 - Why You Must Diversify Beyond Airbnb and Build a Real Business

    26:05 - STR Secrets Fulfillment Strategy for Different Host Levels


    Guest Link:

    instagram.com/boostlyuk/



    Get FREE Access to our Community and Weekly Trainings:

    https://group.strsecrets.com

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    29 mins
  • Ep 245 - From Tragedy to Terra: How Diana & Josh Built Palm Springs’ First Wellness Hotel
    Jun 9 2025

    This episode is a masterclass in turning pain into purpose.

    Diana and Josh, two married architects, were forced to reimagine their future after losing both their fathers in 2021.

    What began as a journey to escape the W-2 grind became Terra Palm Springs, the city’s first true wellness boutique hotel.


    They reveal how they:

    • Pivoted from flips and BRRRRs into commercial real estate

    • Used their design and construction edge to underwrite with vision

    • Created immersive guest experiences that transcend hospitality

    • Built three synergistic businesses to scale with intention

    • Took bold action while honoring their deepest personal “why”


    This story will move you, inspire you, and give you a real blueprint for building a brand, and a life that matters.


    What You’ll Learn:

    • How to spot your unfair advantage (and actually use it)

    • The key to underwriting without inflating projections

    • What makes a boutique hotel truly stand out

    • How to transition from short-term rentals to hotel ownership

    • Why generosity is the secret weapon in hospitality


    00:00 - Action drives clarity

    00:35 - Process-proven growth

    01:36 - Power couple feature

    02:20 - Life-changing loss

    05:55 - Strategic shift to scale

    07:26 - Expert system builders

    09:50 - Value-add obsession

    10:56 - Underwrite with confidence

    14:30 - Unapologetic branding

    16:42 - First-of-its-kind wellness hotel

    21:00 - Team-powered execution

    25:40 - The real estate awakening

    28:00 - Finding purpose through pain

    31:30 - Create your unfair advantage

    36:00 - Future-built freedom

    43:00 - Hospitality secret: give generously


    Guest Bio:

    Diana and Josh Dobken have 15+ years of experience in the architecture and construction industries. They strategically invest in value-add opportunities where they can use their design expertise to maximize their return on investment. Additionally, Diana and Josh co-host 35+ MTRs and STRs across multiple states for other real estate investors, bringing their hospitality standards and design sensibility to each property we manage.

    Beyond property investment, Diana and Josh also manage comprehensive operations teams for hotels, with them overseeing director of operations roles and guest experience management. This hands-on operational experience gives them invaluable insights into how design decisions impact day-to-day functionality and guest satisfaction.

    Their most current project involves the Architectural and Interior design of Terra Palm Springs, the first wellness Boutique Hotel in Palm Springs featured in Vogue, Forbes, Hotels Above Par, and selected as part of Travel and Leisure It List of 2025’ 100 Best New Hotels in the World.


    Guest Link:

    http://www.instagram.com/d.i.fi


    Get FREE Access to our Community and Weekly Trainings:

    https://group.strsecrets.com

    Show more Show less
    46 mins
  • AirDNA’s New Tools Just Gave Smart Hosts a Huge Advantage (Here’s What to Do) | The STR Scale Show with Mike Reilly | Ep 15
    Jun 5 2025

    AirDNA just dropped its biggest platform update in years, and if you’re not using these tools, you’re falling behind.

    From custom comps to Airbnb integration, this episode breaks down the new features, how to use them, and what they reveal about the 2025 STR landscape.

    What you’ll learn:

    • How to use the new Rentalizer confidence score and custom comps
    • Why saved projections and expense tracking are game changers
    • The truth about 2025 booking trends (and who’s winning)
    • What AirDNA’s forecast says about rates, RevPAR, and smart investing

    If you’re serious about short-term rentals, you can’t afford to miss this.

    Want to get our Latest Deal Analyzer?

    Just click the link to our Instagram below and send 'Rentalizer'

    https://ig.me/m/mike.sjogren?utm_source=Podcast&utm_medium=Captivate&utm_campaign=T015&utm_content=Rentalizer


    02:35 – Why the Update Matters: Major Interface and Logic Changes

    05:10 – Data Model Shift: From Historical to Projected Revenue

    08:00 – The 3 Core Metrics You MUST Understand in the New Version

    11:00 – Updated Filters: Comp Selection and Market Targeting

    13:30 – Accuracy Considerations: What AirDNA Gets Wrong (and Right)

    16:45 – Real-Time Demo: Using the New Tool to Analyze a Property

    20:20 – How to Reverse Engineer a Successful STR Deal with AirDNA

    24:00 – Hidden Pitfalls: Common Mistakes People Make Post-Update

    28:10 – Strategic Recommendations for Using the New Rentalizer


    Get FREE Access to our Community and Weekly Trainings:

    https://group.strsecrets.com

    Show more Show less
    25 mins
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The information regarding monetizing your guests stay via purchases of the items you use for your STR is awesome! I will definitely be doing this for our properties.

Brilliant episode!

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Wow, I was really put off by Christina's negativity towards her current job. The "I don't care" attitude and showing up late for work was bad. I get that you don't feel the pressure of doing great at work as you can walk away but you should still have work ethics. Again, her negative attitude was off putting.
I was hoping to learn more from these podcasts but listening to here I'm not sure if I want to continue listening to the podcast with guests like her.

Christina Robinson guest

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