Shot of Digital Health Therapy Podcast By Eugene Borukhovich and Jim Joyce cover art

Shot of Digital Health Therapy

Shot of Digital Health Therapy

By: Eugene Borukhovich and Jim Joyce
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 A meticulously un-produced YouTube and Podcast series featuring Jim Joyce and Eugene Borukhovich.2020-2021 Eugene Borukhovich and Jim Joyce Economics Hygiene & Healthy Living
Episodes
  • Mike Pace: From Pool Laps to Policy Maps

    Mike Pace: From Pool Laps to Policy Maps
    May 14 2025
    Picture this: you’re 7 years old, just got rejected from every game on the block, so you cannonball into the YMCA pool… 15 years later, you’re one of the top U.S. swimmers. Fast forward another few decades, you’re sitting at a desk once occupied by Andy Molnar at Pear, building the digital health reimbursement movement one payer at a time. 🧠💥 This week on #TheShot of #DigitalHealth Therapy Jim Joyce and I dive into OG territory with Michael Pace, the swimming, startup-slaying, palm-loving advisor. 🔍 MAHA Movement 🖥️ Digital Health’s Role in New Administration Policies 💊 DTx and the Reimbursement Policy 🧠 PDURS Software Guidelines: Pharma Meets Digital 🧩 Trump's executive order on pharma pricing... 👇 Hit play.
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    50 mins
  • Farina Schurzfeld: From Rocket Internet to Digital Health’s DiGA Queen

    Farina Schurzfeld: From Rocket Internet to Digital Health’s DiGA Queen
    Apr 30 2025
    Ever wonder what happens when a German economics grad skips the surf lessons in Sydney and builds one of Australia’s fastest-scaling startups? Farina Schurzfeld did exactly that — and then turned the same operational firepower toward mental health. In this episode of #TheShot of #DigitalHealth Therapy, Jim Joyce and I speak with Farina who shares her journey from launching Groupon in Australia to co-founding Selfapy (Germany’s leading digital mental health platform) and taking it through the bureaucratic gauntlet of DiGA approval - before stepping back to build AndRobin, a sidekick-for-hire growth and ops squad. 💻 Fast growth isn't sustainable without long-term thinking and ethical grounding. 🛒 What scales in e-commerce doesn’t always translate to regulated, B2B-driven systems. 🏥 Selfapy didn’t start with DiGA—but became a pioneer anyway. They built for users, then adapted as policy opened the reimbursement door. 🛠️ Startups need senior operators, not just advisors or consultants AndRobin fills the Series A void with hands-on executional leadership. 🚪 Step out when your superpower isn’t needed anymore 👇If you're in digital health, health tech, or just building something that matters - this one’s for you Fun mentions as always: Roberto Ascione Frontiers Health Andrew Mason Bundesinstitut für Arzneimittel und Medizinprodukte hims & hers
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    36 mins
  • Innes Meldrum : The Adherence Architect on Tech, Trust & Braveheart Leadership

    Innes Meldrum : The Adherence Architect on Tech, Trust & Braveheart Leadership
    Apr 23 2025
    What do William Wallace, smart pill bottles, and pharma sales have in common?They all showed up in this week's #TheShot of #DigitalHealth Therapy. Jim Joyce and I had a chat with Innes Meldrum - Scottish-born, New Jersey-rooted CEO of AdhereTech. Innes unpacks his journey from flunking high school to running $Big brands and now cracking one of healthcare’s stickiest problems: medication adherence. We covered: 🤖 Tech vs. human behavior in adherence 🧩 Pharma’s paradox (have to watch to get more) 🧠 Leadership = authenticity + heart 🫥 Tech must be invisible for patients 📈 Adherence is greater than acquisition in long run Big lessons. Big heart. Big impact. 🎧 Listen now and learn why belief might just be your biggest asset. Fun mentions as always: Josh Stein Dave Griffiths 🇮🇪 Kaiser Permanente YourCoach.Health 00:00 – 03:00 — Opening Banter & Setup Eugene, Jim & Innes kick things off across time zones with laughs and backstory. 03:00 – 08:00 — From Scotland to Kentucky Innes shares his multicultural roots, flunking high school, and a summer teaching soccer in the US. 08:00 – 14:00 — Career Leap: Tech to Pharma The unexpected journey from engineering at Nortel to global marketing at Novartis. 14:00 – 18:00 — Mental Health & Authentic Leadership How neuroscience drew Innes in—and why emotional connection is key to commercial success. 18:00 – 22:00 — Joining AdhereTech Why Innes took the CEO seat and what surprised him when he arrived. 22:00 – 27:00 — Solving the Adherence Problem A dive into AdhereTech’s smart pill bottle and how it’s changing patient behavior. 27:00 – 32:00 — Pharma Economics & Ownership Gaps The financial burden of non-adherence—and who really owns the problem in healthcare. 32:00 – 36:00 — Stress, Behavior, and Health Coaching Exploring the real reasons patients don’t take meds—and how health coaching can help. 36:00 – 41:00 — Resilience & System Innovation Innes reflects on leadership growth, system constraints, and building a startup culture. 41:00 – 45:00 — Future Vision & Final Advice A keynote moment: belief, purpose, and what Innes would tell his younger self.
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    46 mins
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