• Shrinkflation (and how it’s affecting loyalty)

  • Oct 6 2022
  • Length: 18 mins
  • Podcast

Shrinkflation (and how it’s affecting loyalty)

Listen for free

View show details

  • Summary

  • Consumers are hyper aware of inflation, which is also translating to a hypervigilance around shrinkflation too. So writes Emily Moquin, food and beverage analyst at data intelligence firm Morning Consult, in a recent report on the phenomenon, common in the grocery industry. According to the study, a majority of U.S. adults perceive shrinking packages and portion sizes, resulting in choosing alternative brands and products. The ultimate takeaway? Food & beverage companies need to ensure they maintain positive consumer perception or risk losing goodwill permanently.  SN Off the Shelf sat down with Moquin to dive in further on what this means for grocery.  In this episode, you’ll find out: What category consumers perceive as the biggest shrinkflation culprit How repeat purchases are being affected What effect shrinkflation has on loyalty  Have a pitch for the podcast? Contact SN Executive Editor Chloe Riley at chloe.riley@informa.com, or reach out and say hi on LinkedIn. Thanks so much for listening. 
    Show more Show less
activate_Holiday_promo_in_buybox_DT_T2
Show more Show less

What listeners say about Shrinkflation (and how it’s affecting loyalty)

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available