In this episode, I want to break down everything you need to know about Pinterest's powerful product tagging feature that can transform your pins into direct shopping opportunities. – Product tagging!

Learn why and how both product sellers and affiliate marketers can leverage this tool to boost sales. We'll cover the technical how-to's, best practices for seamless user experience, and share key statistics showing why Pinterest users are 2x more likely to be ready to shop compared to other platforms.

Whether you're selling your own products or monetizing through affiliate links as a creator, discover how to tap into Pinterest's highly engaged shopping audience where 83% of weekly users have made purchases based on brand content.

Before we dive in, I want to let you know this podcast has been created in partnership with Pinterest. I am an educator with the Pinterest educator team, and the team at Pinterest has been so helpful to support me with information and stats while gathering content for this podcast.

Important links shared in this episode:

Content Guidelines - https://policy.pinterest.com/en/commercial-and-branded-content-guidelines

Merchant Guidelines - https://policy.pinterest.com/merchant-guidelines

Pinterest’s help article on tagging - https://help.pinterest.com/en/article/tag-products-in-your-pins

Shop the look - https://help.pinterest.com/en/business/article/visual-search-suggestions-in-pin-closeups

Example board - https://de.pinterest.com/pinterestcreators/publisher-education/product-tagging-fashion-examples/

Youtube video - https://youtu.be/tBp8qlAG3Ik

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Here are some helpful links from the podcast:

🗒️To get full show notes, visit Simple Pin Media and click on articles.

🗞️Make sure you grab our newsletter – Pinterest Made Simple

📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team.

🎬 New to Pinterest → get started here with 4 videos!

Other helpful links:

Simple Pin Shop

Our YouTube channel – tons of Pinterest tutorials

DM us on Instagram

Pinterest is a search and discovery platform. It thrives on creators sharing their ideas, products, and experiences in order to support the pinners. Pinners are looking for ideas, products or experiences to enhance their lives, dream into the future, and discover something new. The hard part about that is the burden of creating content can feel overhwelming and tough.

As a creator we’re looking to leverage all of these platforms that are asking us to create content that is engaging, new, different, and so much more. If we cater to one platform will it work for the other platform? What if something works on google but doesn’t work on Pinterest?

Or maybe you know that a trend is going crazy on Pinterest but you’re not really sure your main website readers will like it. The spin and tornado swirling around content creators can feel suffocating and crush creativity before it even gets started.

This is part 3 of our 3 part series about troubleshooting your Pinterest marketing. I don’t want to fill your brain with more ideas, but I want you to just listen and take ahold of one thing. And at the end, walk away with something that feels doable and approachable.

I also want to share a recent article that Pinterest put out about creator burnout. Not only was the timing good, but it’s important that a platform driving a force for good and positivity address the issue by bringing it out into the light instead of just heaping on more responsibility.

Intro - Call to Action: Before we dive in I want to highlight a product we have that may help create a deeper connection with your audience. It’s called the Pinner Persona project. It’s a video teaching that will help you use tools to figure out how to create content and pin images that target the exact peson you hope to reach on Pinterest. Not only is this good for organic Pinterest marketing but when you’re ready to dive into Pinterest Ads this will support your efforts there as well. Simply click on the link in teh description or go to the simplepinshop.com and search pinner persona.

Pinner Persona - https://bit.ly/4krxzYh

In addition – all the helpful links I share in this podcast will be down below in your podcast app or on YouTube.

Let’s dive in.

Sign up for the creator newsletter

Create Site for general education

Pinterest Creator community

Pinterest Create blog article

Podcast with Joe Pulizzi

Sabbatical Ted Talk

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Here are some helpful links from the podcast:

🗒️To get full show notes, visit Simple Pin Media and click on articles.

🗞️Make sure you grab our newsletter – Pinterest Made Simple

📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team.

🎬 New to Pinterest → get started here with 4 videos!

Keywords have been a part of the Pinterest ecosystem for over 10 years. It’s how pins get surfaced when pinners are searching. How pins end up in their home feed after they have previously searched for a product or topic. Without keywords we wouldn’t have Pinterest. So then as a marketer what’s the problem? Why are people struggling so much to use keywords?

I’ve convered this topic extensively in the last 9 years. I went back to look through all the posts and lost count. I’ve tried to get creative with how I’ve covered the topic and sometimes you just need to call it like you see it and say the quiet part outloud. That’s what I’m sharing in this short but sweet episode today. Stay with us.

Keyword Planning Guide

Tailwind Keyword Tool : tailwind.sjv.io/21Gz2O

Trends tool on Pinterest

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Here are some helpful links from the podcast:

🗒️To get full show notes, visit Simple Pin Media and click on articles.

🗞️Make sure you grab our newsletter – Pinterest Made Simple

📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team.

🎬 New to Pinterest → get started here with 4 videos!

Other helpful links:

Simple Pin Shop

Our YouTube channel – tons of Pinterest tutorials

DM us on Instagram