In the fourth episode of Slideshow with Dave Hayward, Dave and Edmundo Ortega (founder of Machine & Partners and lecturer at Section) demo a live example of AI workflow automation and explore the evolution of AI and automation tools, discussing the transition from consumer applications to more sophisticated developer tools (the "AI continuum" or "AI gap").

The AI continuum, part 2

This is part 2 of a three-part mini-series on the "AI continuum." Discussion highlights the differences between AI and digital transformation, emphasising the need for new workflows and the potential of vertical tools. The discussion also covers practical applications of automation tools like N8N, showcasing how these technologies can streamline business processes and enhance efficiency.

Chapters:

• 00:00 Vertical Tools and Their Impact
• 02:44 Automation Tools in Action
• 12:56 The Evolution of AI Use Cases
• 14:56 Navigating Generative AI and Its Applications
• 18:47 Wrap up and next episode

Slideshow with Dave Hayward is a production of Europa Creative Partners www.europa.nz

There is a continuum between consumer apps like ChatGPT and Claude and full AI customisation. In this episode of Slideshow with Dave Hayward, Ed Ortega, founder of Machine & Partners and a lecturer at Section AI, takes us on a deep dive into a non-trivial use of ChatGPT. This is the first part of three episodes exploring the AI continuum, each with an in-depth demo within it. Slideshow with Dave Hayward is a production of Europa Creative Partners www.europa.nz

Allie Lichtenberg is a programmatic marketing expert from New Jersey and CEO of Ad Lucem. Expect a fun, fast, and fascinating pod - check it out.

Host Dave Hayward, founder of Europa Creative Partners, and Allie have a fun and fascinating conversation guided by Allie's slides! Somehow, the discussion gets deep on why they mutually use space-based names for companies, and the real Statue of Liberty and the real Koda the dog make an appearance.

Allie takes us through her unique journey into the world of advertising, blending her background in biology and art with her passion for media buying and advertising. Deep conversations about the tension between creativity and structure, the influence of iconic architect Frank Lloyd Wright on her work, and the significance of first-party data in modern advertising.

More information about Slideshow, guests, slide deck downloads are available on www.europa.nz.

Keywords

programmatic media buying, advertising, creativity, Frank Lloyd Wright, personal branding, data privacy, first-party data, media buyer, digital marketing, career journey

Sound Bites

"It's a lot of art and science."

"Girls shouldn't do math."

Chapters

00:00 Introduction to Allie Lichtenberg and Adlucium

07:40 The Role of Audience Data in Advertising

08:01 Allie's Journey to Programmatic Media Buying

09:33 Background and Education

14:10 The Intersection of Art and Science

17:45 Re-embracing Childhood Interests

22:12 Influence of Frank Lloyd Wright

24:02 The Legacy of Frank Lloyd Wright

28:39 Connecting Creativity and Nature

30:12 Building a Personal Brand

34:25 Understanding the Perfect Customer

35:22 The Influence of Astronomy on Creativity